How to Manage Your WooCommerce Site On the Go

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As a store owner, you’re often busy and on the go — selling at events, attending trade shows, meeting clients, forming relationships with suppliers, or traveling — but your shop doesn’t stop just because you’re out of the office.

You need to keep things running and keep customers happy no matter where you are. But how can you do that?

1. Use a card reader

When selling products at a festival, market, or other event, you can accept credit cards in person using a card reader that’s integrated with your online store. This makes things a lot easier — customers won’t have to bring cash with them, and you won’t have to worry about giving exact change.

Many payment gateways integrate with card readers or provide their own, such as:

• WooCommerce Payments. Use the WooCommerce In-Person Payments card reader to accept credit cards, debit cards, and digital wallets like Apple Pay. 
• Square. Take payments directly on your smartphone or tablet.
• PayPal Zettle. Accept PayPal and Venmo (U.S. only), card, contactless, digital wallets like Apple Pay, and more.
• Viva Wallet. Accept a variety of European currencies in person. 
• Stripe. Choose between several pre-certified card readers to customize your checkout experience.

Depending on the gateway you choose, you can also take payments in person, then ship orders out from your WooCommerce dashboard once you get back to your place of business. This provides a lot more flexibility — if you run out of inventory at the event or create custom items, simply pre-sell your products and deliver them later.

If you’re located in the U.S., you can use the WooCommerce In-Person Payments card reader to collect payments on the go. Let’s say you open pop-up shops around your city or have various booths at physical marketplaces. Customers can reserve their product online, then pick it up and pay for it in person — the perfect solution for custom items! 

Or, perhaps you need to collect quick payments without worrying about inventory. Our new Simple Payments feature allows you to create a fast order by simply entering in an amount. While this doesn’t update your inventory, it’s great for times when inventory management is less critical or when speed is of the essence — like having 100 people in a line waiting to purchase the same item.

2. Sync your inventory

If you manage inventory, whether it’s in your workshop, factory, or third-party fulfillment center, it’s important that the items you sell in person are synced with your online orders. After all, the last thing you want is to sell a product you don’t have!

Many payment gateway extensions (like Square) sync inventory as well, but you can also use tools like QuickBooks Commerce or Lightspeed POS to accomplish the same goal. 

And at WooCommerce, we know inventory management is critical to scaling up. With this in mind, we’re actively working on a brand new feature in early 2022 that will allow you to create a quick order. All you’ll need to do is select from your inventory using the WooCommerce Mobile App, then collect payment using the new M2 card reader. This will allow you to stay fully within WooCommerce while syncing your inventory.

 3. Download the WooCommerce Mobile App

If you’re traveling, rushing from meeting to meeting, or working at an event, you may not be able to pull out your computer and connect to wifi to manage your store. The WooCommerce Mobile App provides everything you need to keep your shop running no matter where you are.

• Manage orders. View customer details, verify shipping information from the post office, and fulfill orders.
• Get notifications. Know instantly if someone places an order or leaves a review.
• Track your store. Find out which products are performing the best, see overall revenue, and check out other order data based on specific time frames.
• Print shipping labels. If you’re using WooCommerce Shipping, you can print, purchase, refund, and track shipping labels (and customs forms!) directly from your mobile device. 

4. Download the WordPress app

There’s more to managing a successful online store than just fulfilling orders. With the WordPress app and Jetpack, you can take care of the rest of your site on the go.

• Publish blog posts. Want to get out a quick update or share a story from your event? Add blog posts straight from the app.
• Respond to comments. Stay on top of questions, comments, and reviews.
• Maintain and monitor site health. Update plugins, view site stats, and know instantly if your website ever goes down.
• Restore backups. What if your store does go down and you’re not in the office? With Jetpack Backup enabled, you can quickly restore your website wherever you are.
• Edit pages. Switch out an image, fix a typo, or update your office hours.
• Create new users. If a vendor, employee, or team member needs site access while you’re away, set up an account for them from your phone. 

By accomplishing all of these small but critical tasks from your phone or tablet, you can stay more productive and make the most of your time.

5. Manage customer relationships

Customer relationships are often about more than just fulfilling orders quickly and responding to comments on your site. You need to be able to connect with your audience on a variety of channels and platforms.

Many people use Twitter to reach out to brands with problems, ideas, and feedback. If you’re active on Twitter, download the app and keep track of mentions so you can respond quickly and effectively. The same thing goes for Facebook, Instagram, and other social media platforms. Stay on top of messages and comments to keep customers happy.

Live chat is another excellent way to make yourself available to shoppers, answer pre-purchase questions, and solve any problems that may arise. Extensions like LiveChat also include an app so that when someone reaches out, you can respond directly from your phone, no matter where you are.

6. Set up a tablet at events

If you have a booth in a physical marketplace or sell at events, consider setting up a tablet that people can use to connect with your brand:

• Let people purchase custom orders. Chat with interested shoppers in person about the customization services you offer. Then, allow them to make a purchase on your WooCommerce store using your tablet. This increases the chances of them following through rather than leaving and forgetting to order when they get home!
• Solicit tips. Let’s say you’re an artist that sells artwork online and at events. At a festival, you also paint live to demonstrate your talent. You could easily set up a page on your WooCommerce store that you leave open on your tablet to allow people to tip for the experience.
• Gather reviews. Set up a form on your site to collect reviews from customers. When you’re at an event, ask buyers to take a moment to leave feedback on your items. Then, use those throughout marketing materials.
• Collect email addresses. Add a subscription form to your online store that’s connected to your email marketing tool (like MailPoet or AutomateWoo). Then, even if someone doesn’t make a purchase right away, you can follow up with suggestions, tips, and coupons to encourage one down the road. 

7. Manage ads

If you’re running online advertising campaigns, consider downloading the Google Ads app. It allows you to connect with your account from anywhere — check on your campaigns, edit keywords and budgets, pause campaigns, and create new ads.

This lets you stay on top of your advertising so that you can reach as many people as effectively as possible without going over budget.

Run your store on the go

Even when you’re away from your office, workshop, or factory, you can manage nearly every aspect of your online store — from orders and comments to payments and inventory. The important thing is that you take the time to understand the ongoing tasks involved in running your online store and integrate the right tools to complete those tasks from your phone or tablet.

WooCommerce

The most customizable eCommerce platform for building your online business.

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Platform

WordPress – Shopify – Prestashop – Magento – Joomla – Opencart

Brands

WooCommerce – Yoast – Gravity Forms – YIThemes – CodeCanyon – Themeforest – Easy Digital Downloads – WP Rocket – iThemes – AffiliateWP – Give – Toolset / WP-Types – WP All Import – Advanced Custom Fields – Design N Code – WC Vendors Pro – The Events Calendar – Ultimate Member – ArrayThemes – Duplicator Pro – FacetWP – Elementor Pro – SearchWP – Admin Menu Editor – Automatewoo – MainWP – WPFomify – Restrict Content Pro – WPFomify – MyThemeShop – Elegant Themes – WPMU Dev – Thrive Themes – WP Job Manager – Beaver Builder – Divi Booster – Download Monitor – WPML – Themify – Gravity Perks – Admin Columns Pro – LearnDash – Studiopress – EventON – CSS Igniter – Gravity Flow – AppThemes – CyberChimps – Elementorism by CSSIgniter – OceanWP – WP Rich Snippets – Rank Math – Crocoblock – polylang – UpdraftPlus – GeneratePress – EngineThemes – Iconic – clearfy – formidableforms – Wordfence – restrict content pro – premmerce – LifterLMS – ProteusThemes – JoomUnited – wpmailsmtp – aioseo

Categories

WordPress Plugins – WordPress Themes – WordPress Templates – WordPress Builder – WooCommerce Plugins – WooCommerce Extensions – WooCommerce Themes – CMS Templates – HTML Templates – Web Templates – SEO Plugins

 

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The Best Free Tools for an Online Store

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Every store owner wants their business to thrive. That means utilizing tools to make operations run more efficiently and help the team behind the scenes make better decisions.

And there are dozens of free tools on the market to do everything from creating amazing graphics to securing your site.

We’ve collected some of the best free tools for an online store and separated them into three sections: growing your business, streamlining operations, and speeding up and securing your store. 

Grow your business

1. Google Analytics 

Known as the world’s leading analytics platform, Google Analytics has helped millions of eCommerce shop owners understand their customers and increase revenue. 

Key capabilities:

• Track and compare website usage data (how many people visit your site, how many pages are viewed, your bounce rate, and more) and compare performance over time.
• View the sources that generate the most traffic (search, social, email, direct, etc.), which pages are the most popular, where visitors originate from geographically, and what traits they have in common.
• Track the results of ad campaigns including customer conversions and the value of those sales. 

At its core, Google Analytics provides an opportunity to understand the effectiveness of your site and marketing efforts. 

If most people leave your site after viewing just one page (this is called a “bounce.”), you could work to improve your bounce rate and sales without even increasing traffic. If you’re spending most of your marketing budget on social media, but the majority of your customers are still coming from another source, you may want to shift your marketing focus.

You can identify the blog posts that are the most popular so you can create more posts like them or focus on optimizing those pages for conversions. 

Your opportunities with Google Analytics are pretty unlimited. From beginners to advanced stores with millions in sales, there’s something it can offer everyone. 

Learn more about how to track your marketing activities with Google Analytics or focus on identifying your highest-spending customers so you can find more.  

2. Vimeo for WooCommerce

Video can be an incredible tool for your eCommerce store. In fact, 72% of people would rather learn about a product through video than text and including videos on your site can increase conversion rates up to 80%. So make the most of it!

The Vimeo for WooCommerce extension harnesses the power of Vimeo to allow store owners to create and embed product videos without any experience. You can either let Vimeo automatically build your video based on product photos and information or edit templates for more control. 

Key capabilities:

• Create product videos using existing templates and either your own photos and videos, or a library of stock footage. There’s no editing experience required!
• Embed videos in your product pages to increase conversions.
• Track your results and learn how your videos are impacting sales.

Vimeo’s already done a ton of the work for you. Use ready-made designs that were built around specific themes: product introductions, new products, sales highlights, and testimonials. And once your videos are completed, you can embed them on product pages, add them to other pages on your site, or use them in marketing campaigns, like email and social media.

3. MailPoet

Email marketing is an incredibly powerful tool for online stores. You can use it to reach potential customers, connect with existing ones, encourage additional sales, gain reviews, and more — all from a list that you own and have full control over. And MailPoet simplifies this process by integrating directly with your WooCommerce store.

Key capabilities:

• Send abandoned cart emails to recover lost sales.
• Create newsletters and email campaigns.
• Personalize automated follow-up emails based on products purchased.

You can use these tools to thank new customers for their purchase and ask for reviews and feedback. You can send emails to people who left your site without checking out and include a coupon code or free shipping offer to encourage them to buy. And, stay top of mind with existing customers through newsletters, occasional tips, and announcements. 

Note: MailPoet offers a free tier for up to 1,000 subscribers.

4. Canva

Canva is a free graphic design program that allows anyone — even those with limited design knowledge — to create social media graphics, slider images, digital ads, and more.

Key capabilities:

• Access an extensive library of stock photos, icons, and fonts.
• Create or use existing templates to work more efficiently.
• Get started with templates that are perfectly sized for the graphic’s purpose (like social media ads).

Canva allows you to create on-brand, professional graphics for your website, emails, ads, and other marketing strategies without purchasing expensive software.

Streamline operations

1. WooCommerce Shipping 

The process of fulfilling and shipping orders can be a hassle. But WooCommerce Shipping was created to make things simpler for store owners. This completely free extension allows you to purchase and print both domestic and international shipping labels directly from your WordPress dashboard, and even includes a hefty discount off of those labels.

Key capabilities:

• Print and manage USPS and DHL labels from your dashboard — even on the go. 
• Start shipping internationally with DHL’s built-in integration and helpful tools.
• Enjoy substantial discounts on shipping costs.

Streamlining your shipping process is one of the best ways to improve efficiency and lower costs. If you master the process, you can lower costs for customers and improve their satisfaction with better than expected fulfillment times. 

2. WooCommerce Payments 

WooCommerce Payments is a payment gateway that you can manage directly within the WooCommerce dashboard. The best part? There are no setup fees or recurring costs.

Key capabilities:

• Accept 135+ currencies. 
• Charge recurring payments.
• Use Instant Deposits for quick access to funds. 
• Integrate with Apple Pay, Google Pay, giropay, and more for a streamlined checkout process.

WooCommerce Payments simplifies the entire process for both you and your customers. You can view payments, check on subscriptions, and issue refunds in the same place you already manage your store. Customers can avoid going to a third-party site to pay and can even use existing accounts — like Apple Pay — to check out. It’s a win-win!

3. WooCommerce Tax 

WooCommerce Tax helps eCommerce owners automatically calculate how much sales tax to collect for each order at checkout. This is a really big deal, because tax requirements can vary dramatically based on the location of your customers. It’s not always an easy calculation.  

Key capabilities:

• Automatically and accurately calculate sales tax by city, country, and state.
• Access support directly from WooCommerce.  
• Use it in 30+ countries — a huge bonus for multinational stores.

Unless you’re a tax professional or just love spending hours making calculations, you’ll be thankful every day that WooCommerce Tax is working for you. Once it’s set up, you can focus on the more important (and fun) parts of running a store while staying in compliance with local regulations. Trust us — it’s a big weight off your shoulders.

4. P2 

Launched in 2020, P2 is a free online team management tool that fosters collaboration and communication by creating a central hub of activity for your company. 

Key capabilities:

• Streamline and better organize company-wide conversations. 
• Protect sensitive information by restricting access to the right employees and contractors. 
• Use an advanced search tool to find exactly what you’re looking for.
• Track project progress, set due dates, and assign tasks.

With all kinds of integrations and the ability to embed multimedia files directly in posts, teams can share simple text updates or post elaborate examples of their project work. P2 serves as a permanent record of company progress and allows cross-team collaborations and insight without compromising security. 

5. The WordPress mobile apps 

Your website doesn’t stop just because you’re out of the office. And with the WordPress mobile app, website management doesn’t have to either. Whether you’re on the subway, on a plane, or just out of the office, you can take care of critical tasks right from your phone or tablet.

Key capabilities:

• Write, edit, and publish blog posts.
• Check site statistics and health.
• Respond to comments. 
• Create new users.

You can make the most of your time by writing posts whenever and wherever inspiration strikes, keeping tabs on everything that happens on your site, and providing access to team members or employees whenever you need to.

6. The WooCommerce Mobile App

The WooCommerce Mobile app makes it possible to manage essential parts of your store from anywhere you can get a connection. View orders, print labels, and track store statistics as they happen.

Key capabilities:

• Create, edit, and publish products.
• Manage orders and print labels if you’re using WooCommerce Shipping.
• Get real-time notifications so you don’t have to constantly check for updates.

Who sits in front of their desktop the entire day? Not even online store owners can be tied down to a single location — business and life happen all day and all over. With this app, you can access order information while packing boxes, check on inventory directly in your warehouse, and even offer refunds on the go.

7. Google Drive and Google Docs 

These two products, both part of Google Workspace, are perfect for teams spread across time zones or just across the office. 

With Google Drive, you can organize and store files in the cloud that can be accessed by anyone with the correct permissions. Keep assets in a file to quickly share essentials with new contractors and revoke access to insider documents when employees move on to their next opportunity. 

Google Docs allows you to work on the same text-based file in real-time with anyone around the globe. Share meeting notes and make edits as you discuss. Review press releases and edit blog posts with a distributed team and more. 

Key capabilities:

• Store and share files from your desktop, tablet, or phone.
• Collaborate in real-time for an “in-person feeling” — even miles apart.  
• Integrate with other office tools like Microsoft Word.

Stop sending documents back and forth through email. Stop asking your designer to send you yet another file type. Store everything in a single, easily sortable place and work together on a unified project file until it’s perfect, approved, and ready to share with the world. 

8. Simplenote 

The name of this tool says it all. Simplenote is a way to keep all your notes — whether collaborative or individual — in one central location for easy access. 

Key capabilities:

• Use tags to organize notes into sections.
• Feel secure with automated backups based on the changes you make.
• Share notes for easy collaboration.

All of your notes stay up-to-date and accurate across every device. Use it to make notes on limited inventory, write down feedback from customers, or jot down points from team meetings. Then, access and edit those notes on your office desktop, phone, and personal laptop. 

Speed up and secure your store

1. WP Super Cache 

This tool enables you to speed up your online store without complicated, confusing optimization steps. It automatically generates static HTML files from your site, then serves those files to site visitors rather than loading a heavier version each and every time.

Key capabilities:

• Turn on website caching with the click of a button.
• Automatically compress site pages to improve speed.
• Integrate with an external CDN for even more power.

By enabling WP Super Cache, you can get your products and valuable information in front of potential customers faster. This encourages them to stay on your site, find what they’re looking for, and ultimately make a purchase.

2. Jetpack Boost 

Jetpack is an all-in-one security, performance, and growth tool that can help any WordPress site. Jetpack Boost is a free part of Jetpack that’s particularly helpful for WooCommerce stores. 

Customers won’t stick around if your store is slow. Plus, speed is a key metric that search engines use to determine ranking positions. Jetpack Boost offers simple solutions for some of the most important performance factors — and great performance goes hand-in-hand with profitability.  

Key capabilities:

• Measure site performance on mobile and desktop.
• Take advantage of one-click fixes like deferring non-essential javascript, enabling lazy loading, and activating Jetpack’s free WordPress CDN. 
• Improve your customer experience and search rankings with a single tool.

With Jetpack Boost, you don’t need to be a developer — or hire one — to improve the health of your site. Maximize performance with the least amount of effort. Your visitors will stick around longer and search engines will reward you, too.

3. Jetpack Security 

Every website needs protection against malicious hackers and bots — and that’s even more true for eCommerce stores. Thankfully, Jetpack offers several security tools for WordPress sites that won’t ruin your profits.

Key capabilities:

• Monitor your site for downtime and get an alert if it’s unresponsive.
• Protect your store against brute force attacks.
• Keep a log of every action that takes place on your site.
• Add two-factor authentication to protect your login page.
• Automatically update WordPress plugins to avoid bugs and vulnerabilities.

These tools all work together seamlessly to protect both your valuable content and your customers’ private information.

Make the most with less

You don’t need a big budget to make significant improvements to your store and operations. Start with a few of the free tools listed above to boost the customer experience, make your site more secure, and improve your workplace operations. As you grow, remember that you should always be investing in new tools and improvements to your processes.

WooCommerce

The most customizable eCommerce platform for building your online business.

==========

Premium plugins, extensions, and themes for WordPress and WooCommerce – Download Free

Don’t be late. visit EYEWP.COM now!! https://eyewp.com/

Grow your business with thousands of free and paid plugins, extensions, and themes for WordPress and WooCommerce across all your logistical, technical, and marketing needs.

Platform

WordPress – Shopify – Prestashop – Magento – Joomla – Opencart

Brands

WooCommerce – Yoast – Gravity Forms – YIThemes – CodeCanyon – Themeforest – Easy Digital Downloads – WP Rocket – iThemes – AffiliateWP – Give – Toolset / WP-Types – WP All Import – Advanced Custom Fields – Design N Code – WC Vendors Pro – The Events Calendar – Ultimate Member – ArrayThemes – Duplicator Pro – FacetWP – Elementor Pro – SearchWP – Admin Menu Editor – Automatewoo – MainWP – WPFomify – Restrict Content Pro – WPFomify – MyThemeShop – Elegant Themes – WPMU Dev – Thrive Themes – WP Job Manager – Beaver Builder – Divi Booster – Download Monitor – WPML – Themify – Gravity Perks – Admin Columns Pro – LearnDash – Studiopress – EventON – CSS Igniter – Gravity Flow – AppThemes – CyberChimps – Elementorism by CSSIgniter – OceanWP – WP Rich Snippets – Rank Math – Crocoblock – polylang – UpdraftPlus – GeneratePress – EngineThemes – Iconic – clearfy – formidableforms – Wordfence – restrict content pro – premmerce – LifterLMS – ProteusThemes – JoomUnited – wpmailsmtp – aioseo

Categories

WordPress Plugins – WordPress Themes – WordPress Templates – WordPress Builder – WooCommerce Plugins – WooCommerce Extensions – WooCommerce Themes – CMS Templates – HTML Templates – Web Templates – SEO Plugins

 

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Turn Your Hobby into a Business in 8 Steps

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Lots of us have hobbies, and lots of our hobbies have the potential to provide a partial or even full-time income. Specialized bracelets, woodwork, hand-crafted clothing, homemade toys — the possibilities for original, one-of-a-kind products are endless, as is the potential demand. 

Online marketplaces like Etsy may seem like the easiest way to start an online store, but then you’re subject to their rules and regulations, which can change at any time. In fact, Etsy automatically enrolls businesses in an advertising program that takes 15% of income from eligible sales — a big chunk of sellers’ hard-earned money!

With WordPress and WooCommerce, you have full control over your content, products, and where your money goes. You can create a store that’s as large (or small!) as you’d like and customize everything to be as unique as your products.

Ready to start a business or expand your sales beyond local shops and farmers markets? Let’s take a look at how to create an online store, generate revenue, and market your products with WordPress and WooCommerce.

1. Name your business and buy the URL

Choose your name carefully — it’ll become a core part of your brand. As you narrow down your list of names, make sure that the URL is available (and isn’t prohibitively expensive).

Pick something that’s easy to remember and easy to spell. Avoid hyphens and numbers; these are easily mistyped or forgotten, and are harder to describe out loud. 

If possible, buy a URL that ends in .com. If you choose something other than a .com, make sure there’s no .com equivalent that’s offensive or a direct competitor. 

2. Choose a hosting provider

Websites are all made up of files. A hosting company stores those files and makes them viewable online. To choose the right host for you, think about:

• Speed. Shared hosting plans, usually the least expensive option, store multiple websites on a single server. This can slow your site down, especially during times of high demand.
• Customer service. Good customer service can save you lots of time and keep your business running smoothly. Look for companies with 24/7 support.
• Safety. To protect your customers and your investment, choose a host that offers automatic backups, malware prevention, and email spam filters.
• Uptime. Servers can sometimes “go down,” which means visitors won’t be able to access your site. Server “uptime” is the percentage of time that the servers are running. You want as high a percentage as possible — many hosts guarantee at least 99%.
• Reviews. Read customer reviews to learn from others’ experiences. This is the best way to learn about a provider’s quality.
• Scalability. Is it easy to switch plans or increase server resources? You don’t want to worry about complicated migrations as your business grows.

Still not sure? Here are a few of the hosts that we recommend.

3. Install WordPress

WordPress is a website creation tool that will form the base of your online store. It’s open source, flexible, powerful, and completely free, which is why it’s the platform of choice for 43% of the web. And beyond that, you can create a beautiful, functional site without any development experience or coding knowledge whatsoever.

WordPress prides itself on easy setup and, under most circumstances, takes only five minutes to install. Most hosting companies offer one-click WordPress installation, straight from their dashboard. Check with your provider for the exact steps you should follow or read this complete guide to installing WordPress. 

4. Select a WordPress theme

A theme determines the design of your website, along with some pieces of functionality. You can choose one with “plug and play” templates, allowing you to simply replace demo content with your own. Or you can pick a theme that lets you use it as a framework for absolutely any design that you can imagine.

Note that a theme that’s built specifically for eCommerce makes the process of setting up your store much easier. And whether you select a free or paid theme, make sure it’s mobile-friendly, loads quickly, and comes from a reputable source. For more tips, read our article about choosing a theme for your WooCommerce store.

The free Storefront theme is a great place to start. It’s clean and simple, but can be customized to meet your exact needs. It also offers several child themes (essentially theme add-ons that enhance the parent theme) made for specific niches. For example, the Galleria theme is perfect for clothing, while ToyShop is a great option for handmade toys.

Check out more themes directly from WooCommerce or see more eCommerce-ready themes from WordPress.org.

5. Install WooCommerce

WooCommerce is the eCommerce leg of WordPress, and is an intuitive, customizable platform for selling online. Use it to create product pages, accept payments, and implement a variety of selling strategies and extensions to serve customers and increase revenue. You can modify the design and functionality to meet the needs of your specific store and scale as much as you’d like. 

Best of all, WooCommerce is free to install and use! To get started:

1. In your WordPress dashboard, navigate to Plugins → Add New
2. Search for “WooCommerce”
3. Click Install now → Activate

The Setup Wizard will walk you through the basic configuration, including a few of the items we’ll go into more detail about below. Congrats, you have a store!

6. Integrate your payment gateway

A payment gateway allows you to securely accept payments online. WooCommerce integrates with all major gateways like Stripe, PayPal, Authorize.net, and Square, along with niche gateways around the world. View all payment gateway integrations.

When selecting a gateway, look at the applicable fees, security, and ease of use, and think about whether you want to take payments in person as well. WooCommerce Payments was created to meet all of these needs, without any upfront or monthly fees. You can manage absolutely everything — from orders and refunds to recurring payments — directly in the WooCommerce dashboard. Plus, take advantage of additional features like multi-currency support, instant deposits, and integration with tools like Apple Pay and Google Pay.

And if you sell products at flea markets or pop-up shops, there are some great options to simplify the entire process. Pair WooCommerce Payments with a card reader to accept payments in person for products reserved online. Or use the new Simple Payments feature to create a quick order on the fly.

Learn more about choosing the right payment gateway.

7. Create product pages

Now that you have the basic structure of your store, it’s time to add some products. You’ll be able to choose from several product types, including:

• Simple: A basic product without options to choose from (e.g. a decorative pillow available only in one size)
• Variable: A product that has options customers can select from (e.g. a T-shirt with size choices)
• Downloadable: A digital product that isn’t shipped (e.g. a printable knitting pattern)
• Subscription: A product that is delivered and charged for on a recurring basis (e.g. a monthly snack box). Note that this product type requires the WooCommerce Subscriptions extension.

Our documentation about Adding and Managing Products will walk you through creating each of these in WooCommerce. Don’t worry — there’s no code required!

Photo © Mirna Sisul

If you’re selling physical products, high-quality photos are key — online customers can’t pick up and hold your items. Take photos in an area that is well-lit (or purchase a simple LED light kit to help you) and free of clutter. This could be as simple as placing your products on a white tablecloth on the floor. 

Show several angles, and take close-up pictures of any important details. You might even consider taking a short video to demonstrate how a feature works or highlight details that are difficult to convey through text. 

Then, write a good description. Focus on how the product benefits the buyer. How will it make them feel? What will it do for them? How will it make their lives better? Use language that speaks to the heart of your target audience. 

Don’t use jargon and industry buzzwords. You can add technical details farther down the page. Here’s a guide on how to write outstanding product descriptions that draw traffic and increase sales. 

8. Create your other website pages

An effective online store offers more than just products; it should give customers all the information they need to make a purchase and convince them to come back. At a minimum, you’ll want a Home page, About page, and Contact page. You may also want an FAQ page to answer the most common questions you receive and make customers more confident in your business and products.  

Photo © https://www.aprilsoderstrom.com/

To create a page, navigate to Pages → Add New in your WordPress dashboard. Then, use the built-in block editor to create unique, beautiful designs without needing to edit a single line of code. Drag and drop text, products, images, buttons, videos, and more! Learn more about blocks built specifically for WooCommerce.

Product planning, inventory, and shipping

How long does it take to craft each item you hope to sell? This matters because you don’t want to outsell your inventory. If you end up with far more demand than you can meet, you run the risk of driving people away who showed up on your site ready to buy. 

WooCommerce offers a number of inventory management extensions that save you time and prevent embarrassing mistakes with customers. As your business grows, efficient operations will become even more important. 

Finally, consider how you’re going to ship products. What shipping providers would you like to use? Do you want to offer free shipping or charge based on cart size or weight? WooCommerce Shipping is a great place to start. It allows you to connect with USPS and DHL, then print shipping labels directly from your dashboard. The best part? You get a hefty discount off those labels, saving you and your customers money. 

For more carriers and shipping options, view our extensions. And if you’re looking for some more direction, our shipping guide can help.

Expand the functionality of your store

Once you’ve built the foundation of your store, you can explore the world of extensions — that is, add-ons that give your store more options and functionality. WooCommerce offers an entire marketplace of extensions that help you increase sales, attract more customers, and manage your business efficiently, including extensions to:

• Sell subscription boxes or ship customers their favorite products on a recurring basis.
• Increase average order size by upselling and cross-selling.
• Reduce abandoned carts and increase customer loyalty.
• Accept deposits upfront before fulfilling larger, custom orders.
• Use WooCommerce as a point-of-sale tool and accept orders in person.
• Reach your customer base and encourage sales with email marketing.
• Sell and price products like decor and frames based on their dimensions or weights. 

Mix and match extensions to realize any functionality or design vision you have. Or, get started with the WooCommerce Essentials collection — a grouping of extensions hand-picked by the WooCommerce team that are perfect for new stores. They cover, well, all the essentials, from marketing tools and product page enhancements to everything you need to regularly back up your store. And, if you purchase multiple options, you get a great discount.

Put on your marketing hat

Building a website is a great start, but now you need the right shoppers to find it. Start by identifying your target audience — a group of people with common traits who are most likely to purchase your product — then experiment with ways to reach them. You might post in groups, join clubs, or place ads on sites that are frequented by your audience. 

One of the most common ways to find new customers is through search engines. Think about what shoppers might type into Google to find the kinds of things you make, and what phrases indicate an intention to purchase. Someone searching, “how to knit a scarf” is less likely to purchase than someone who types, “buy homemade scarf.” 

You can place ads on platforms like Google so that your site appears when someone searches for one of these terms. Learn more about Google Shopping Ads and explore the Google Listings & Ads extension. 

You can also save on advertising costs by trying to show up naturally when someone searches for one of these terms. This can be accomplished through search engine optimization (SEO). Read our beginner’s guide to SEO for all the details.

For successful online marketing, put in consistent effort, be willing to experiment, regularly measure results, and refine the process over time. 

Do you want to sell products on online marketplaces?

In addition to your eCommerce store, you might want to reach other audiences on Amazon or eBay. You can integrate WooCommerce with online marketplaces for a seamless way to make money online. But remember — it’s always best to use a website that you have full control and ownership over as your digital home base.

Learn how to integrate WooCommerce with Amazon or eBay.

Turn your hobby into a business

Hopefully this introduction to online selling has made you feel more confident about starting an eCommerce store. You can do this! Go through the steps. Take your time. Don’t procrastinate. Set goals and commit to them. 

If you do run into any problems or think of any questions, read through our extensive documentation or reach out to our unrivaled support team.

WooCommerce

The most customizable eCommerce platform for building your online business.

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How to Use WooCommerce as a Catalog

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The goal of an online store is to, of course, make sales, right? Well, typically. But there may be times that “making sales” doesn’t necessarily mean accepting payment for your items online.  

Putting your WooCommerce store in catalog mode means that you can showcase your products without allowing purchases. While this may seem counterintuitive, there are several reasons businesses may want to do this. Let’s take a look at these reasons and how to best set your store up as a catalog.

Why build a WooCommerce site that doesn’t sell anything?

More information and more visibility are always good things when it comes to your business. So even if you don’t want to accept online orders, adding a full gallery of your products and offerings on your website can still have an impact on your bottom line. 

Even without actually allowing sales, a catalog-style website can help build your business and maximize profits by:

• Boosting your SEO: Each product becomes a page full of relevant keywords and descriptions for search engines to index.
• Building buzz around your brand: New products and offerings are given their own page that’s perfect for social sharing and sending to your top clients. 
• Highlighting must-have solutions: Share fixes to customers’ problems and invite them to reach out for a quote.
• Saving time for your employees: Provide a searchable index of products. Clients and customers can find answers to their questions on your site rather than having to reach out to a sales rep.
• Providing analytics: Learn which product pages are the most popular with customers and use this data to guide future product development.

Who can benefit from a catalog website

Online catalogs can be a good fit for many types of businesses. This can be your end goal, or just one step on the way to creating a full-scale eCommerce store. Your business might benefit from a catalog site if:

• You prefer to sell your products in physical stores or at events. You might prefer in-person sales if you’re a cash-based business, a crafter who doesn’t want the overhead of shipping, or a small business that finds it easier to manage inventory with only one sales channel. But an online showcase of your wares can still let people know that your store or event is worth a visit.
• You sell custom items that require quotes. You might sell custom items that require talking to your client first and putting together a unique package for them. In this case, you can include various options in your catalog, but redirect customers to a form to request a quote instead of allowing them to purchase directly.
• You want to provide information for stores who want to sell your products wholesale. If you’re a wholesale supplier or mostly do B2B transactions, then you don’t want an online shop that is open to the general public. Whether you want potential retailers to contact you directly or make online orders through a private account, catalog mode can help you get the conversation started.
• Your product pricing is volatile. If you sell items that are tied to market value and prices change daily, then it may not be practical to invest time in keeping your website constantly up to date. Instead, catalog mode can allow you to show your products and take orders through a form that can then be converted into a manual transaction with a properly calculated price.
• You’re taking a break from selling online. Perhaps you need time to align your inventory, or maybe you just need some personal time off. Converting your online shop to catalog mode is a great way to hang a metaphorical “closed” sign on your door while preserving your search engine rankings.

How to use WooCommerce as a catalog

When using WooCommerce as a catalog, start by creating your products. Then, you’ll want to do two things:

1. Remove, redirect, or restrict all “Add to Cart” buttons, and
2. Remove or restrict all cart and checkout pages and functionality.

You can set up your catalog by using a custom code snippet or an extension that will handle the details for you.

Option 1: the Advanced Catalog Mode for WooCommerce extension 

Aan extension is a great way to create an online product gallery. The Advanced Catalog Mode for WooCommerce extension offers a wide range of functionality and is ideal for online shops that will cater to different categories of clients on an ongoing basis. You’ll be able to customize every aspect of how your catalog works with just a few clicks.

With Advanced Catalog Mode, you can:

• Redirect Add to Cart buttons to a page with a quote or inquiry form.
• Replace Add to Cart buttons with a message with instructions, like “contact us for a quote.”
• Remove all prices.
• Hide Cart and Checkout pages.

All controls are based on user roles as well, which means that you can allow some users — like your wholesalers — to continue to use the shop in regular mode, while guests can only see the shop in catalog mode. In addition, you can fine-tune which products are in and out for the catalog version, allowing some products to be purchased, while others are view only.

Option 2: the Catalog Visibility Options extension 

For a simpler solution, try the Catalog Visibility Options extension. Ideal for shops that want to set up a simple lookbook, this easy-to-use extension converts WooCommerce into a gallery.

Use the extension to:

• Remove the Add to Cart button or redirect it to a product inquiry/quote form. 
• Remove the Checkout and Cart pages.
• Hide prices, or display different prices to guest shoppers and logged in users.

Option 3: the Catalog Visibility for WooCommerce extension 

The Catalog Visibility for WooCommerce extension is a great choice for sites that do mainly B2B sales to different wholesalers with different contract parameters. It offers detailed control over individual users, so you can make sure that only authorized buyers can purchase your products, at the right prices, in the right combinations.

With this extension, you can control product and pricing visibility based on:

• Individual user profiles.
• Categories of users.
• Location of users.
• The average total value of past purchases.

You’ll be able to create a highly-customized shopping experience for each of your regular wholesale customers. Once they log in, they’ll be shown the products that fit their profile and can shop for the ones that best suit their needs.

Option 4: Custom code snippets 

If you’re comfortable working with code, you can add some custom code snippets to your site to remove or change WooCommerce checkout functionality. This code can be added to your theme’s functions.php file for a very lightweight, fully customized catalog solution.

You can write snippets that will:

• Remove Add to Cart buttons and replace them with a “please contact us for pricing” message, and remove all cart and checkout pages (try this snippet from the Business Bloomer blog).
• Remove Add to Cart buttons for logged out users, but allow logged in users — such as your approved wholesale partners — to build a cart and check out (try this alternate Business Bloomer snippet).
• Simply remove all pricing messages and buttons to create a clean, basic gallery (give this Business Bloomer snippet a go).

If you’ve worked with WooCommerce hooks before, then these snippets can be blended and modified as needed. For example, the Add to Cart buttons can be changed to redirect to a quote request form, or additional restrictions on users or types of products can be added to control who can purchase what.

As always when working with your website, make sure you keep customers in the loop! When you set up a catalog-style online store, explain how everything works and how potential customers can actually buy your products, whether it’s in person or by contacting you directly through email. Keep your catalog up to date with your latest and greatest, and watch your bottom line grow as a result.

WooCommerce

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The Five Most Common U.S. eCommerce Sales Tax Pitfalls

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Once upon a time, sales tax was blissfully simple for eCommerce stores in the United States. In the early days before regulators caught up with the industry, businesses were able to forgo charging sales tax for transactions in states where they had no physical presence. 

In 2018, things got more complicated when, in South Dakota vs Wayfair, the U.S. Supreme Court ruled that each state could set many of its own rules around sales tax for eCommerce stores. Today, 45 states have state-wide sales tax — each with their own nuanced rules. Beyond those, there are currently more than 11,0000 different city, county, and local tax jurisdictions. It can be difficult to keep track of everything. 

Five sales tax pitfalls to avoid

With the complexity of sales tax in the U.S., avoiding the common missteps below can help you navigate the majority of sales tax compliance. It’s worth getting ahead of this less-than-exciting part of eCommerce business ownership.

Pitfall #1: Not realizing that you need to collect sales tax

Although it’s been three years since the Wayfair ruling, some businesses still haven’t updated their sales tax practices. If that’s you, and your business hasn’t been collecting or filing, you’ll want to talk to a State and Local Tax consultant (SALT) to understand your liability for past taxes and make a plan for moving forward. 

The good news is that state departments of revenue are generally much more forgiving when you go to them than when they figure out the error themselves.

The following scenario is more common: companies know that eCommerce stores have to pay sales tax, but mistakenly believe that they’re exempt because of the kinds of products they sell. This is a common mistake made by SaaS companies and digital merchants. 

Regulations tend to move at a slower pace than technology, and for many years sales tax focused almost solely on tangible items like televisions and furniture. But in the past few years, there’s been a rise in products that have no tangible properties at all — for instance, software downloaded from the cloud. There’s no physical CD-ROM to tax for that software, and so in the past, many considered it exempt from sales tax. As states have observed the increase in sales for these non-tangible digital goods, they’re changing their laws to bolster their revenue. 

Today, 20 states tax SaaS (software as a service) products. It’s worth looking at a breakdown of how each of them taxes SaaS. Do your products fall under this category? Many states differentiate between digital goods like eBooks and software, so you’ll need to take care to categorize your items appropriately.

Pitfall #2: Forgetting to track nexus

Nexus is one of the trickiest concepts when it comes to sales tax compliance. Basically, nexus is the threshold in which a state requires a business to collect and remit sales tax. This used to be largely physical (a business presence in a state, for instance) but post-Wayfair, states have put in place economic thresholds in the form of gross sales and number of transactions.

To stay compliant, you’ll need to understand these thresholds and track data for each state so you know where you do and do not need to collect and remit sales tax. If you cross a nexus threshold without knowing it and don’t begin collecting sales tax from your customers, your business will be responsible for paying those taxes out of pocket. And that’s no fun — ask these six retailers.

Pitfall #3: Scattered data and reporting

Attempting to track your sales tax compliance and nexus status is more difficult if you’re a multi-channel seller with data living in different silos. This becomes especially challenging if some of your sales channels are through marketplace facilitators like Amazon, eBay, and Etsy. Most states have laws that require these marketplace facilitators to collect and remit sales tax for you. That means you’re responsible for collecting sales tax on your website powered by WooCommerce (don’t worry, software like TaxJar can automate the entire sales tax process) but not as a third-party seller on Amazon. 

Different states have different rules when it comes to whether or not your sales on these marketplace facilitators count towards your nexus threshold. As you can see, it can get complicated fast. A sales tax reporting dashboard can give you a single, holistic picture of all of your sales in each channel, as well as what’s been collected for you and what you need to collect yourself. This will save you a lot of time and better enable you to be strategic with your compliance.

Pitfall #4: Misclassifying products (and their tax rate)

Did you know that, in New York, a bagel is tax-free as a grocery staple – but as soon as you slice that same bagel, it’s taxed at 8.75% as a prepared food? And in New Jersey, real fur clothing is considered a luxury item and taxed, but synthetic fur isn’t. Meanwhile, next door in Pennsylvania, both synthetic and real fur is taxable.

Tax codes are filled with this kind of nuance, and every state has different definitions and parameters. It’s important to know precisely how your products are classified in each state. Sales tax software can automate these classifications, but if your company has products that could be open to interpretation in terms of their taxability, you may want to consult a sales tax professional.

Pitfall #5: Missing filing deadlines

Not only are filing deadlines different for every state, for many of those states, filing dates can change as your company grows in size. Typically, the more revenue your business brings in, the more frequently states want you filing taxes. 

There are monthly, quarterly, and yearly filing due dates, depending on the state and your company size. The majority of states require taxpayers to file on the 20th day of the month after the taxable period ends. Some states require sales taxpayers to file by the last day of the month following the taxable period, however. There are also a select few that require businesses to file by the 15th or 23rd. This is why you need to pay attention to the filing dates of those states in which you have a nexus.

Automate compliance: save time, reduce errors

If all of this seems a bit overwhelming, there’s good news. Sales tax software like TaxJar works seamlessly with WooCommerce and can automate much of the process. This includes the difficult part of sales tax compliance like real-time calculations, aggregated reporting from all of your channels, and filing with each state. The right automated solution will even track your nexus status in every state and warn you when you’re approaching the threshold. It will also keep track of those pesky moving filing dates for you. 

If you’re worried that you’re not compliant, now’s the time to act. Schedule a meeting with a SALT advisor to talk through your specific situation and formulate a plan. If you should have been collecting sales tax but haven’t been, they can help you navigate the next steps to minimize fines and penalties. 

And if you aren’t already automating sales tax, you should consider it. You’ll save heaps of time that you could be spending on more strategic issues, and you’ll reduce the potential for errors. Because, in the end, we’re all human.

Get the TaxJar extension.

WooCommerce

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7 Best Practices for WordPress Plugin Development - LearnWoo

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When WordPress was created in 2003, it was a mere blog-publishing website. Its evolution has been noteworthy since it holds the capacity to support all kinds of web content, like forums, membership sites, and online stores. No wonder there are approximately 455 million WordPress websites presently around the globe! 

Many factors were set to play to reach such heights of success, starting with its vast plugin repository. With over 55000 WordPress plugins available, you can alter your website and make it a replica of your business/company. 

However, not all plugins are developed with the utmost expertise. A plugin developed by a sloppy developer can compromise the integrity and security of your website. To avoid such scenarios, you can try a hand at creating your plugin. If coding overwhelms you, you can even hire a team of WordPress plugin developers. 

Regardless, we shall explain the necessary pointers and practices that one must undertake for a successful WordPress Plugin Development. 

We shall also explain the benefits of developing a plugin for your WordPress website in the following article. 

Best Practices for WordPress Plugin Development 

Whether you are a beginner or an experienced WordPress plugin developer, the following practices must be essayed to create the best plugins for your WordPress website. 

1. Create a Game Plan 

Rather than directly jumping toward the plugin development, it is best to take a step back and devise a proper strategy for the same. 

Understand your audience by surveying your potential users. What will the plugin bring to the table? Will it make the website more accessible? Will it make the navigation process easier for your users? Is it worth the additional time spent? 

Unless and until you have the answers to these questions, do not start building the plugin. 

Moreover, it is advisable to search the official WordPress plugin repository to check for any similar plugins. 

If there is, you need not make a plugin from scratch. Instead, you can start focusing on a different plugin. 

2. Follow the Coding Principles of WordPress 

Once you are a WordPress developer, working while keeping the WordPress Coding Standards in mind must come almost habitually.

While writing codes for your WordPress plugin development, keep a stringent eye on the spacing, variable names, indenting, and brief comments. This will make it easier for you to read, edit, and debug your code while keeping all the errors at bay. You can also refer to the WordPress Coding Standards handbook for a good foundation. 

To avoid getting your plugins mixed with other existing ones, it is best to add a unique prefix. Throw in an adjective or two to let your plugin shine amongst hundreds of other options. 

3. Resort to Boilerplate Code 

If you want to avoid writing your code from scratch, you can start with a boilerplate. 

But what is a boilerplate code? 

A boilerplate or boilerplate code is an amalgamation of directories and source code files that can be utilized for project development. These directories organize the source code files and place them in a structured manner. This helps you organize your code without making any errors. 

As far as WordPress plugins are concerned, the source code files hold the placeholder function definitions, code comments, and values. 

Apart from getting better code quality, maintenance, and development, other people can contribute to your code and enhance the plugin’s quality. 

4. Invest in Plugin Security 

As we mentioned earlier, a poorly-developed plugin can risk your WordPress website to a great extent. This is the very reason why WordPress plugin developers invest additional time in maintaining the security of their plugins. 

Familiarize yourself with: 

• esc_url_raw
• esc_url
• esc_attr
• esc_html
• wp_filter_kses
• esc_textarea
• wp_insert_post
• $wpdb->insert 
• $wpdb->update

These will help you sanitize the data as well as prevent SQL injections. Utilize Nonces to protect the plugin from Cross-site request forgery attacks. Moreover, Validation and Sanitization will safeguard your plugin from any data entered by the users. 

Other WordPress plugin security checks include keeping your entire team on the same page. If you are developing a restricted plugin functionality, it is best to assign the roles to the admins. 

If the plugin uses a directory that holds the users’ files, ask them to secure it with a password. It is also best to remove all unwanted and unused plugins. 

5. Utmost Clarity in Folder Structure 

While developing a plugin in WordPress, it is prudent to use a standard folder structure. Not only will this make it easier for you to understand the entire workflow, but it will also make it simpler for your team to stay on the same path. 

Try to keep the same types of files in the same place. For example, images in the /images folder. 

You can use the following sample folder structure as a standardized reference. 

/plugin-name

     plugin-name.php

     uninstall.php

     /languages

     /includes

     /admin

          /js

          /css

          /images

     /public

          /js

          /css

          /images

6. Reach International Audience 

Since your WordPress website will be available worldwide, it is advisable to consider the internationalization of your plugins. This will help you reach your target audience, even beyond the geographical borders of your home country.

You can do this by using a decent English style without any slang. Avoid unusual control characters and markups or useless HTML markup into a translated string. 

Other methods include text domains, domain paths, basic pluralization, etc. You can use the WordPress Internationalization Guide to get a proper idea about the same. 

7. Readme.Txt File is a Must 

Once you are ready with your WordPress plugin, its distribution will require a readme.txt file. 

An inadequate readme.txt file might signify the drawbacks of your plugin code. Moreover, it could signify the WordPress plugin developer’s lack of attention to detail. 

A readme.txt file allows you to show off your plugin’s features. It also makes it easier for users to install and use your plugin without any additional hassle. 

Even as a user, one would be more inclined to download your plugin if it contains proper information about the same. 

In a way, a readme.txt file works for the benefit of all. 

Benefits of WordPress Plugin Development 

No two websites are the same. They differ in terms of functionality, design, structure, industry, etc. 

Now, with millions of websites powered through WordPress, does it have the necessary plugins to support your company’s website? Maybe, maybe not. 

In the latter case, you can resort to WordPress plugin development, and WordPress plugin developers are proficient at that. 

The following reasons will shine some light on it: 

1. Fully Customized Website 

With WordPress plugin development, you need not make any compromises when it comes to plugins for your website. You can create one that suits the style and functionality of your website, as per your vision, expectations, and your users’ needs. 

2. Extra Security

As we mentioned earlier, poorly-built plugins with sloppy codes can make your website susceptible to cyber attacks. However, a customized plugin obtained through WordPress plugin development safeguards the sensitive and confidential information of your website and keeps it safe from hackers. 

3. Enhanced Speed and Performance 

A tailor-made plugin not only speeds up your website but also improves its performance level. 

With a customized plugin, you can reduce the site loading time, thereby preventing you from losing out on potential leads. Moreover, the additional functionalities that come with a customized plugin help improve your website’s overall performance. 

4. Convenience 

Rather than launching a complex website, you can integrate a few customized plugins to make your WordPress website convenient and easy to use. Without affecting the complexity of the technology, you can keep the interface friendly and easy to navigate with customized plugins. 

Final Note 

Opting for WordPress plugin development is crucial, but is it easy? Well, if you come from a non-technical background or coding is not your cup of tea, it is best to hire WordPress plugin developers to do all the hard work for you. 

Creole Studios has an excellent team of WordPress plugin developers that will build customized plugins for your websites, something that will feel like an extension of the essence of your business. With their several years of experience in the web and mobile app development industry, you are surely going to get a customized website that will generate buzz and revenue for your business!

Further reading

• How to learn WordPress development?
• Tips to choose the best WordPress development company

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