After almost one month of publicizing its new sandwich in Brazil, McDonalds had to withdraw it from circulation after accusations that the burger “McPicanha” (something like McRump) does not actually have any rump cap in its composition, but rather a sauce that gives the product its flavor and name. The burger launch was even advertised on Brazil’s biggest reality show, Big Brother Brasil, bringing a lot of hype to the product.
Not to be left behind was its competitor, Burger King. Burger King also triggered a PROCON (a consumer protection bureau in Brazil, similar to CFPB) investigation for misleading the consumer with the “Ribs Whopper” sandwich. Launched at the end of 2021, like McDonalds, is not made with the meat that gives the sandwich its name, but rather with the sauce giving its aroma and the flavor.
In addition to being triggered by authorities, both cases had negative repercussions on social media from consumers, who were not happy when they learned that the two sandwiches were not exactly what they expected. The companies had to answer it and even change their menu.
Fake burgers?
McDonalds’ case happened at the end of April and, since then, the company apologized for the misleading nature of the advertisement. In an official statement to the website UOL, they said “the launches bring the novelty of the exclusive Picanha-flavored sauce (with a natural aroma of Picanha), a new presentation and a different hamburger in composition and size”.
Since then, the food company removed the sandwich from all Brazilian restaurants. The advertising watchdog CONAR opened an investigation about the case.
At the beginning of May, Burger King was criticized for the same practice. The “Ribs Whopper” burger only contained “ribs aroma and flavor”, no pork ribs whatsoever. The company said they were “always clear” about their ingredients, whatever that means. “Ribs Whopper” burger was launched at the end of 2021, but after the McPicanha scandal, the misleading advertising came to light to people and the media.
After the backlash, Burger King changed the burger name to “Pork Shoulder Whopper”.
Both companies said they included information about ingredients in the advertisements, informing that both “picanha” and “ribs” were mere flavors added to the burger. But they chose to include this information in very small letters, which can mislead consumers.
What about consumer confidence?
Consumer confidence is shaken and it will take time to win it back. In addition to the trust that was broken with the brands, trust in the segment was also harmed.
We have several cases of brands that were inconsistent with their speech and positioning and had a drop in consumer confidence recently by omitting information about the function, manufacturing method or composition of their products.
Mainly because this movement brought distrust from consumers, who began to lose confidence in brands, then in the segments that were at the center of these scandals and now it has become a buying behavior. Consumers began to research more before accepting brands’ speeches.
According to a survey conducted by Adobe, which interviewed nearly 6,000 consumers, more than half (57%) would stop buying products from a brand after a breach of trust.
The same Adobe research shows that 7 out of 10 business leaders find it harder to earn and maintain consumer trust today than it was two years ago. And this is a warning for brands, since Brand Trust is already an old subject within companies, but it is necessary to bring this topic up for discussion again.
After the backlash, McDonalds and Burger King were transparent, friendly and admitted the mistake. Which is a good way to go, as, in the same Adobe report, 71% of respondents said that brands should show empathy by looking at what is being offered from the consumer’s perspective and understanding what is important to them.
In the Instagram post below, BK is apologizing to their customers and saying they were changing the burger’s name to “Pork Shoulder Whopper” to avoid misleading consumers.
What do these cases teach us?
Although it is increasingly difficult to gain consumer trust, consumer behavior and expectations change all the time and the role of brands is to anticipate this or adapt.
Brands have come a long way to demonstrate that they care about what the consumer thinks. The challenge of the moment is just to keep your speech coherent with your actions.
And to keep a speech faithful to the actions, the first step is to align expectations with the consumer, to be more transparent in what you do and in the way you do it. Without omitting information. Playing clean and together with the client.
There was no problem with the taste of the sandwich. The problem was not being clear with the customer about what they were consuming. And all of this could have been avoided without harm.
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WordPress 6.0 Beta 3 is now available for testing!
This version of the WordPress software is under development. Please do not install, run, or test this version of WordPress production or mission-critical websites. Instead, it is recommended that you test Beta 3 on a test server and site.
You can test WordPress 6.0 Beta 3 in three ways:
Option 1: Install and activate the WordPress Beta Tester plugin (select the “Bleeding edge” channel and “Beta/RC Only” stream).
Create Comments Title block with simple styling #40419
Navigation block: After choosing an option from Select Menu, focus after block render #40390
Add comment id to all comments inside comments query loop #40268
Add post-comments-form block to comments template #40256
Elements: Add styles to the footer before the block is rendered #37728
Add default comment status to discussion settings #55567
Fix styles for nested elements (link color) #55567
Move wp_enqueue_block_style() to wp-includes/script-loader.php, for better consistency #55182, #55148
Move administration related hooks to admin-filters.php #54795
Update on the Webfonts API and Style Variations in Twenty Twenty-Two
A prior announcement for WordPress 6.0 Beta 1 included a reference to “Webfonts API:Manage local fonts with PHP or theme.json”, as a feature that would be included in the release. WordPress 6.0 Beta 3 will allow theme authors to use webfonts in theme.json, with a public API for plugins to register and enqueue webfonts available in a future version for WordPress. Beta 3 will also include three new style variations to the Twenty Twenty-Two default theme.
How to Help
Testing for issues is critical for stabilizing a release throughout its development. Testing is also a great way to contribute to WordPress. If you are new to testing, check out this detailed guide that will walk you through how to get started.
If you think you have run into an issue, please report it to the Alpha/Beta area in the support forums. If you are comfortable writing a reproducible bug report, you can file one on WordPress Trac. This is also where you can find a list of known bugs.
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This is the second and final post in a series describing friendly forks and alternative strategies for managing them. Make sure to check out Being friendly: friendly forks 101 for general information on friendly forks and background on the three forks on which we center this post’s discussion.
In the first post in this series, we discussed what friendly forks are and learned about three GitHub-managed friendly forks of git/git, git-for-windows/git, microsoft/git, and github/git. In this post, we deep dive into the management strategies we employ for each of these forks and provide scenarios to help you select the appropriate management strategy for your own friendly fork.
📋 The importance of friendly fork management
While the basics of friendly forks could make for mildly interesting cocktail party conversation 🍹, it takes a deeper understanding to successfully manage a fork once you have it. Management (or lack thereof) can make or break friendly forks for the following reasons:
Contributions taken by the upstream project are also generally valuable to the fork.
The number of changes to the upstream project since the last merge is correlated with the difficulty of merging those changes into the fork.
When security patches are pushed upstream, it is critical to be able to easily apply them (without other conflicts getting in the way).
Although there is no one-size-fits-all approach to friendly fork management, our goal for the remainder of this post is to provide a solid starting point for your management journey that will help your friendly fork remain securely in the friend zone.
🎯 Our management strategies
We employ a different management strategy for each of the forks discussed in the previous post based on that fork’s unique needs. These strategies are illustrated in the graphic below.
If the above image makes you feel slightly dizzy, don’t worry! We know it’s a lot, so we’re going to break it down into detailed descriptions of how each fork works. Take a deep breath, and prepare to dive in.
git-for-windows/git
Git for Windows uses a custom merging rebase strategy to take changes from upstream. A merging rebase is just what it sounds like-a combination of a merge and a rebase. Merging rebases are executed at a predictable cadence that follows the git/git release cycle.
When it is time for a new release, git/git creates a series of release candidate tags (typically rc0, rc1, rc2, and final) on its default branch. As soon as each new candidate is released, we execute a merging rebase of the main branch on top of it. The merge portion comes first, with this command:
$ git merge -s ours -m "Start the merging-rebase to " HEAD@{1}
This creates what we call a “fake merge” since it uses the “ours” strategy to discard all the changes from main. While this may seem odd, it actually provides the benefits of a clean slate for rebasing and the ability to fast forward from previous states of the branch.
After the merge is complete, the rebase commences. This portion of the process helps us resolve merge conflicts that occur when upstream changes conflict with changes that have been made in git-for-windows/git. One type of conflict in particular is worth discussing in more depth: commits that have been added to git-for-windows/git and subsequently upstreamed.
When these commits are submitted upstream, the community supporting git/git usually requests changes before they are accepted. Additionally, since git/git only accepts patches sent via mailing list (instead of pull requests), commit IDs inevitably change when applied upstream. This means there will be conflicts when git-for-windows/git is rebased on top of a new release. Running the following command helps us identify commits that have been upstreamed when we encounter conflicts:
$ git range-diff --left-only ^! ..
This command compares the differences between the below ranges of commits, dropping any that are not in the first specified range:
From the commit before the commit you are checking to the commit you are checking (this will only contain the commit you are checking).
The upstream commits that are not in the commit history of .
If there is a matching commit in upstream, it will be shown in the command’s output. In this case, we use git rebase --skip to bypass the commit (and implicitly accept the upstream version).
Because git-for-windows/git begins its merging rebase immediately after the creation of each release candidate, we classify it as proactive-it ensures all new git/git features are integrated and released as soon as possible. The merging rebase is generally executed for each release candidate by one developer, but is reviewed by multiple other developers with the help of range-diff comparisons. You can find an example of such a review here. When complete, the changes are pushed directly to the main branch, and a new release is created.
microsoft/git
Like git-for-windows/git, microsoft/git is proactive, executing rebases immediately following the creation of each new git/git release candidate. It also uses the same strategies for identifying commits that have made it upstream. However, there are a few key differences between the git-for-windows/git approach and the microsoft/git approach. These are:
Since microsoft/git is a fork of git-for-windows/git, it does not take commits directly from git/git. Instead, we wait for the git-for-windows/git merging rebase to complete for each candidate then rebase on top of the resulting tag.
Instead of repeatedly rebasing a designated main branch, we cut a brand new branch for each version with the naming scheme vfs-2.X.Y (see the current default as an example). This branch is based off the initial git-for-windows/git release candidate tag and is updated with the rebase for each new release candidate. We based this strategy on release branches in Azure DevOps to make hotfixing easier and to clarify which commits are released with each new version.
Once the rebases are complete, we designate vfs-2.X.Y, as the new default branch, and create a new release.
github/git
github/git integrates new git/git releases using a traditional merge strategy. It is cautious in its cadence for taking releases; for this fork, we prefer to allow new features to “simmer” for some time before integration. This means that github/git is typically one or two versions behind the latest release of git/git.
To ensure merges are high-quality and accurate, the merge of a new git/git version is carried out by at least two developers in parallel. For commits that began in github/git and subsequently made it upstream, we generally accept the upstream version when resolving resulting conflicts. Occasionally, however, there are reasons to take the github/git version (or, some parts of both versions). It is up to the developers executing the merge to decide the correct strategy for a particular commit. When each merge is complete, the trees at the tip of each merge are compared, and the different approaches to conflict resolution are reviewed. The outcome of this review is merged and deployed as a new release.
Note that there are tradeoffs to the decision to use a traditional merge strategy to manage this fork. Merging is more straightforward than rebasing or rebase merging. However, merges in github/git can become somewhat tricky when it has drifted far from upstream or when a sweeping change in upstream affects many parts of its custom code. Additionally, this strategy requires all commits to be preserved (as opposed to git-for-windows/git and microsoft/git, which use the autosquash feature of the rebase command to remove squash and fixup commits), which means more commits are involved in github/git merges.
Comparison
Below is a side-by-side summary of the key similarities and differences in the management strategies discussed above.
Fork
Management Strategy
# of developers executing
Proactive or cautious
Long-running main branch
Integrates release candidates
git-for-windows/git
merging rebase
1
Proactive
Yes
Yes
microsoft/git
merging rebase
1
Proactive
No
Yes
github/git
merge
>=2
Cautious
Yes
No
As shown in the table, git-for-windows/git and microsoft/git have a lot in common. They are both proactive, executed by one developer, and use a form of rebase to integrate new releases (and release candidates). github/git is a bit different in its choice of a merge management strategy, the number of developers that simultaneously execute this strategy, and its cautious approach to integrating new releases (and in that release candidates are not considered).
As lovely as the above table is, you may still be scratching your head, wondering which strategy is right for you or your organization. Never fear! Our final section provides a series of scenarios with the goal of making this decision easier for you.
🌹 Finding your perfect match
Well done! You’ve successfully made it through our deep dive into three alternatives for friendly fork management. 👏👏👏
However, now comes the really important part! It’s time to take a good look at each of the above strategies to understand which one is the best fit for you. We’ve organized this section as a series of scenarios to help you frame the above in the context of your own needs. Keep reading if you’re ready to choose your own friendly fork adventure!
Scenario 1: You have many contributors working simultaneously.
Constantly creating new default branches can leave developers with open pull requests in a bad state; obviously, this is particularly problematic when there’s a healthy amount of active development in your repository. Consider a merge or merging rebase strategy to avoid changing default branches and requiring your developers to constantly rebase.
Scenario 2: You need to support multiple versions with security releases or other bug fixes.
Consider the rebase model to have an easy story for cherry-picking fixes to supported versions.
Note: it is also possible to cherry-pick features from upstream with a merge-based workflow. However, if you later merge the commits containing the cherry-picked features, you may have to resolve some trivial conflicts depending on your merge strategy.
Scenario 3: You don’t (or do!) want to take new features immediately.
You can apply a cautious or proactive approach to any of the above strategies. Work with your team/management to find a cadence everyone is comfortable with and stick to it.
Scenario 4: You’re new to the fork game and want to keep it simple.
If this is your (or, your team’s) first time managing a fork and/or you’re just learning your way around Git, the merge strategy may be the most straightforward place for you to start.
Still not sure which strategy to use? Consider getting in touch with the maintainers of one of the friendly forks listed above (for example, via the appropriate mailing list(s) or a GitHub discussion) to get input from the experts!
🎁 Wrapping up
A friendly fork can help accelerate development and increase developer productivity and satisfaction. Additionally, managing a friendly fork carefully to stay in the friend zone can lead to successful collaboration between different communities and improved project quality for all parties involved. We hope this series has helped you understand whether a friendly fork is right for you or your organization and, if so, empowered you to create and begin managing your friendly fork successfully.
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Continuing our run of maintenance releases, we bring you Yoast SEO 18.7. We’re fixing several bugs in this release and adding a couple of enhancements. There are quite a few improvements to our Schema structured data implementation this time. Read on to find out what’s new in Yoast SEO 18.7.
Structured data is where it’s at
Structured data is an essential piece of today’s SEO puzzle. It helps you talk directly to search engines in a language it understands. Schema enables you to describe all those different parts and entities and how all of these parts connect. When using structured data in Yoast SEO, you are rolling out the red carpet for search engines, which might increase the chance of getting rich results.
The Schema structured data implementation in Yoast SEO is one of the best. We’re building a full graph for your site and connecting everything in an easy-to-digest manner. We’re also continuing to build on our structured data foundation.
In Yoast SEO 18.7, we’re improving the Schema structured data by changing the @id for images for Person and Organization including the logo attribute for the latter, to have a more proper format. We’ve also fixed a bug in the Schema where the thumbnailUrl attribute of the Article object would be wrong if the post had an Open Graph or Twitter image. Last but not least, we’ve added a wpseo_schema_graph filter to allow filtering of the entire Schema graph.
Other improvements in Yoast SEO 18.7
In Yoast SEO 18.7, we’ve also fine-tuned our SEO analyses. We no longer penalize you for having an H1 that is not at the beginning of the text body. Of course, we do warn you if you try to add more than one H1 to your text and encourage you to follow a proper heading hierarchy.
Update now!
That’s it for this release. This release is the next in a series of updates to bring you a trouble-free experience with Yoast SEO. We’re diving back in and continue working on our SEO plugins. See you in two weeks!
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Looking to launch a WooCommerce shop and start selling products over the Internet? While you can find plenty of information online, the entire process of creating a store that actually looks good can often seem a little overwhelming.
So what if we told you that you could get set up with a great-looking eCommerce store in under an hour…for free?
We know – that’s a tall order. But with the combination of Elementor, WooCommerce, and the Astra theme, you can do it. And in this post, we’re going to show you the exact steps you need to take to get up and running with your own store in no time.
What to Look For in an Elementor WooCommerce Theme
As exciting as it is to get started with your online store using WooCommerce and Elementor, it’s equally essential to find a suitable theme to go along with it.
The last thing you want is to end up firefighting and fixing issues just before you go live!
What are those key elements that you must consider while narrowing down on your ideal WordPress theme?
1. Speed
It all boils down to how fast your website loads. It is all the more important when you’ve got products to sell in your WooCommerce store.
Page load speed is not just a necessity. It’s what underlines your success.
Did you know that 1 in 4 visitors will abandon your website if it takes more than four seconds to load? Even a second delay can reduce customer satisfaction by 16%. (Source: Website Builder Expert)
With a longer page load time, your customers have more chances of leaving without seeing what your store has to offer. Which means a higher bounce rate.
This doesn’t go well with search engines and only brings down your site rankings.
We’re on a mission to help small businesses grow online with affordable software products and the education you need to succeed.
Leave a comment below if you want to join the conversation, or click here if you would like personal help or to engage with our team privately.
2. Customization
Want complete control over the look and feel of your online store? Then consider a theme that you can easily customize.
When creating an online store, the idea is to create one that’s better than your competitors. Your logo, fonts, colors all have to reflect your brand identity.
So why stick to the theme’s default settings?
You must be able to customize every element of the theme either from the customizer or using Elementor. While most themes give you this flexibility, it helps to check this early on.
3. Demo Templates
Why start on a blank canvas when you can leverage on some readymade store templates?
Admit it. When you start, isn’t it easier to create an online store by seeing how it’s already done? It’s like referencing what’s working before you become a pro at creating your own.
Look out for themes that offer you the flexibility of using pre-built WooCommerce store templates that can be easily customized using Elementor.
4. Optimized For Mobile Sales
Sales from mobile devices are constantly on the rise.
Reports indicate the sales from mobile devices are projected to reach $3.56 trillion in 2021, which is 22.3% more than what it registered in 2020.
Is your store mobile optimized? Is your theme responsive and does it work well across all devices? If it isn’t, we recommend you give this some serious consideration.
5. Faster Checkout Process
Let’s start with some facts.
The average cart abandonment rate is nearly 70 percent (69.57 to be precise), and it’s as high as 85.65 percent when it comes to mobile users
Due to cart abandonment, eCommerce brands lose as much as $18 billion in sales revenue every year
All this data goes to prove the importance of a well-designed checkout page.
Unless you want to see a significant dent in your sales revenue, you’ll want to ensure your theme has a conversion-optimized checkout process.
6. Awesome Support
Wouldn’t a little support help occasionally? And what better way than to have a support team, just when you want them.
While most themes offer support through documentation, it’s nice to go in for a WordPress theme that offers friendly human support.
7. Secure
Last but not least, go in for a theme that is stable and secure. One that allows you to install just about any WooCommerce and Elementor plugins without the fear of breaking your store.
Long story short is, look out for a theme built for performance, conversion and that works like a charm.
A theme like Astra! 🙂
What You Need to Make Your WooCommerce Store
As the title of this post suggests, there are two main tools you’ll need to build your store beyond the core WooCommerce plugin:
Astra Theme – this is a free WordPress theme that includes deep customization options, as well as a built-in WooCommerce integration and demo sites.
Elementor – this is a free page builder that will help you customize various pages at your store, like your homepage and about page.
The only thing we’ll assume for this tutorial is that you already have WooCommerce installed – we’ll cover everything else about making your store look and function great.
Once you have WooCommerce installed, here’s how to make your store look awesome!
Part 1: Build a WooCommerce Website in Under 10 Minutes
Beyond its general lightweight design and customization options, Astra specifically helps you with WooCommerce in two main ways.
You can:
Import free Elementor WooCommerce templates, as well as WordPress Customizer settings to quickly create a great looking WooCommerce store.
Use Astra’s dedicated WooCommerce integration to customize important aspects of your store via the real-time WordPress Customizer.
Here’s how to use Astra to set up the core of your WooCommerce store:
Step 1: Theme and Plugin
To get started, you’ll need to install a theme and a plugin. Both are listed at WordPress.org, which means you can install them right from your WordPress dashboard:
Once you’ve installed the Astra theme and Starter Templates plugin, go to Appearance → Starter Templates in your WordPress dashboard to import your demo site (this help article has more information if needed).
This will start the starter template wizard to install the prebuilt template on your website.
Some of these templates are free, while others, marked as “Premium” require the Premium Starter Templates plugin that’s part of the Astra Essential Bundle and Growth Bundle.
Feel free to pick any demo site that catches your eye. But for this tutorial, we’re going to use the free Brand Store demo site:
Once you click on your desired demo site, it will open up a new page where you can upload the logo and color scheme of your website. This makes your life easier because you won’t have to add the logo or pick colors the second time.
However, if your logo and colors are not ready, you can simply skip the step. For this tutorial, click on “Skip and Continue”.
Next, You’ll come across a box that asks you to fill in your details (that you can choose to leave as blank) and install the custom data that’s added to the website.
So in this step, just click on Submit & Build My Website.
Once you click the Submit & Build My Website button, it will start importing the website.
Now, you’re ready to make things your own!
Step 3: Use the WordPress Customizer to Make Things Your Own
Astra uses the native WordPress Customizer to help you customize your store’s looks. This tool lets you make code-free changes to various aspects of your store and see the results right away on a real-time preview.
To access the WordPress Customizer, go to Appearance → Customize in your WordPress dashboard:
In addition to the WooCommerce-specific settings here, Astra also includes options to help you customize other aspects of your site like fonts, colors, logos, and more.
Most of the WooCommerce settings are located in two main areas.
WooCommerce Settings
To access the set of options, go to WooCommerce in the WordPress Customizer sidebar. Here, you’ll see following areas:
Product Catalog – lets you control how many products to display on your shop page, as well as what information to display and how many columns of products to display.
Single Product – lets you disable breadcrumbs.
Cart – lets you enable product upsells on your cart page. Upsells can help boost your sales by showing targeted products related to the products that are already in a user’s cart.
Store Notice – lets you enable a storewide notice and customize its text.
For example, if you enable a Store Notice, you’ll get this nice sitewide notification banner:
This feature is great for promoting a sale or special offer.
Changing the Shop Columns to 4 adds another product on each row:
Beyond the WooCommerce part, you can also find WooCommerce settings in:
Global → Container – lets you control the width of the area that your WooCommerce pages occupy.
Sidebar – lets you control the location of your sidebar on WooCommerce pages. For example, by changing it from Left to Right, your product categories list would shift to the right side
Steps for building a WooCommerce Website With Elementor & Astra Theme.
Part 2: Use the Elementor Page Builder to Customize Your Shop Pages
Astra helps you customize your shop and product pages, as well as your navigation menu and sidebar.
But when it comes to tweaking your Homepage and About Us page, that’s where the free Elementor page builder plugin comes in.
To edit your homepage, click the Edit with Elementor. Elementor makes it easy to:
Change text and images
Move design elements around using drag and drop
Add new design elements
For example, to edit the headline on your homepage, you just click and type:
If you need some help using the Elementor page builder to edit your shop’s core pages, the official Elementor 101 videos are a great place to learn about Elementor. If you’re a total newbie, then you should get familiar with Elementor page builder first.
Did you know that you can create an entire shopping cart, a checkout page, a customer account page, and so much more by just using a shortcode?
There’s a lot of WordPress themes around and many of them are compatible with Elementor and WooCommerce.
While we haven’t listed all of them here, we’ve mentioned some of the top Elementor WooCommerce themes. Selecting one of these should deliver the experience you’re looking for.
With well over a million installations and being the only non-default WordPress theme to achieve this mark, we know a thing or two on creating high-performance, optimized themes that convert.
Astra is a lightweight WordPress theme that offers integrations with both Elementor and WooCommerce. Additionally, Astra comes with readymade WooCommerce demo sites that can be easily customized using Elementor.
Using Astra, you get:
Much faster stores that help boost conversion rate
A drop-down cart that allows users to view their cart from just about any page
Elementor is a hugely popular WordPress page builder plugin and has some themes of its own that you may want to check out.
The templates work great with WooCommerce and can be customized easily using the Elementor WooCommerce Builder.
Using the dedicated WooCommerce widgets such as prices, add-to-cart buttons, and features in the Elementor Theme Builder, you can design your store and product pages just the way you want.
Using the WordPress customizer, the GeneratePress WooCommerce settings allow you to configure just about anything, such as the drop-down cart, distraction-free checkout mode, and more.
While the GeneratePress theme is available for free on WordPress, to access the WooCommerce settings, you’ll need GeneratePress Premium.
With 700,000+ active installations, OceanWP is a popular WordPress theme that comes with many built-in features for WooCommerce stores.
You’ve got readymade WooCommerce demo sites that are all powered by Elementor.
Some additional features for WooCommerce include:
Product quick view
Drop-down shopping cart
Floating add-to-cart button
Distraction-free checkout process
OceanWP gives you heaps of customization options and is compatible with Elementor.
When to Consider Going Pro With Astra
Both Astra and Elementor offer pro versions that can add functionality to your WooCommerce store.
This functionality isn’t just eye-candy – it adds features that can make a real effect on your store’s bottom line by making it easier for your visitors to shop your products, as well as giving you options to control your store’s checkout page:
Infinite scroll for products: More products automatically load as a visitor scrolls down the page. Research from Baymard Institute suggests that eCommerce shoppers tend to view more products with infinite scroll, which is great if your store has a deep catalog.
Off-Canvas sidebar: This lets you add helpful filters without getting in the way of your shoppers’ browsing. Quality filtering is an essential aspect of any eCommerce store. Done right, it lets your customers quickly find the right product so that they can make their purchase.
Product Quick View: Shoppers can click a Quick View button when they hover over a product to see more information about that product. This lets them see important details without requiring them to load a new page, which can make for an easier shopping experience.
More checkout options: You can add a distraction-free checkout, or enable a two-step checkout process. You can also choose whether or not to enable the coupon field, as well as a few other smaller settings. All of these options help you tweak your checkout process to ensure that your cart abandonment rate is as low as possible.
White label: If you’re building a store for a client, this feature lets you remove all Astra branding from the WordPress dashboard to offer a more customized final product.
Elementor’s free version works just fine. Whether you are just starting or a seasoned WordPress website developer, Elementor offers a whole range of design possibilities.
However, if you’re looking for more tools and features to enhance conversions and sales, there’s always Elementor Pro.
While the theme builder allows you to customize every bit of your theme, Elementor Pro’s theme builder allows you to go beyond the theme restrictions. Using Elementor, you can visually design the various elements of your website, such as the header, footer, archive page, single posts, and more. Does this involve coding? Not at all! And it works on just about any WordPress theme.
How do you create contact forms? We’re guessing it’s by installing a contact form plugin such as WP Forms, Ninja Forms, Contact Form 7, and many more. While all these are great options, Elementor Pro’s forms widget gives you the same flexibility. Design your forms on the fly and set custom alerts and notifications. Want to integrate some automation or CRM tools? Elementor Pro’s Form widgets allow you to do so with just a few clicks.
Have you used the professional templates and blocks in the Elementor library? If you have, you’d know that there are many more options available in the Pro version. Using these professionally designed templates and blocks, you can easily customize them to create stunning landing pages, web pages, animated headlines, forms, and a lot more.
In addition to the above, here’s why you could consider going with the Elementor Pro version, especially if you own an online store.
WooCommerce Features
Elementor Free
Elementor Pro
Price Table Widget
❌
✅
Price List Widget
❌
✅
Product Archive Template
❌
✅
Single Product Template
❌
✅
Woo Products Widget
❌
✅
Woo Categories Widget
❌
✅
WooCommerce Templates & Blocks
❌
✅
20+ WooCommerce Widgets
❌
✅
WooCommerce, Astra, and Elementor: Better Together
Put them all together and WooCommerce, Astra, and Elementor are a triple-threat that let you build a completely custom eCommerce store in no time without writing a single line of code.
Remember, all you need to do is:
Install and configure WooCommerce
Import an Astra demo site
Customize your store via Astra’s real-time Customizer settings
Edit your homepage and other core pages with the Elementor page builder
Now get out there and start selling your products!
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Publishing fresh content on a regular basis can help improve the search visibility of your blog. However, writing new posts can be challenging, especially when you’re a busy business owner. Therefore, you might consider using an AI content writer.
Artificial intelligence (AI) tools can be a powerful way to enhance, streamline, and expedite your content creation. While they may let you produce more content in less time, there are also some downsides that make them less appealing than professional human writers.
👨🎓 In this post, we’ll explain what an AI content writer is. Then, we’ll discuss one pro and three cons of each of these tools to help you decide whether to use one for your blog. Finally, we’ll wrap up with our picks for the six best AI content writer tools. Let’s jump in!
An AI content writer is a computer program that writes or generates content based on input from a user. The user provides the AI content writer with information about what they want the final product to look like, and the AI content writer then creates the material according to the user’s specifications.
They can be used for a wide variety of content types. For instance, you can use them to create:
In some cases, AI content writers can create better content than humans. That’s because they are not biased by personal opinions or preconceived notions of what the final product should look like. However, most AI writers will still require some human input to create quality content.
Additionally, AI content writers can often write faster than humans, which can be a major advantage when time is of the essence. Plus, machine-generated content is typically focused and free of errors. Therefore, it can help you produce more error-free content in less time.
On top of assisting with content, these AI writers can help you improve it. There are different types of AI content writer tools. For example, some programs are designed to help the flow and readability of your posts. Others are designed to write sections or entire posts for you, while some do a combination of tasks.
Should you use an AI content writer for your blog? (One pro and three cons)
Now that you understand what an AI content writer is, let’s discuss how to determine whether you should use one.
To help you do that, let’s go through one pro and three cons of using an AI content writer. While 1:3 might seem like a bad ratio, the one pro is a pretty big one, so this is closer than you think!
Pro: The ability to produce and publish more content in less time
The greatest advantage of using an AI content writer tool is that it provides the ability to produce and publish more content in less time. This can be an excellent way for marketers to increase their content output without having to spend hours researching and crafting blog posts.
AI content writers can also help boost your creativity. For example, you can use them to generate ideas for how to structure a blog post or potential topic ideas. They can also help with keyword and word count recommendations, alt text, meta descriptions, and automatic formatting.
Furthermore, auto-generating your posts can free up your time to focus on other areas of your business. You can dedicate time to revising and enhancing the posts once the basic and technical elements are out of the way.
ℹ️ For most people, this is the single most important benefit of using an AI content writer. This alone might be all the motivation you need to try out one of the tools that we’ll cover later in the post.
Cons: The negatives of using an AI content writer
1. Higher costs vs writing yourself
Two important factors to consider when deciding to use an AI content tool are costs and the learning curve associated with it. There are some free tools available, but their features can be limited. These tools are usually best for editing or revising purposes.
For example, Hemingway App is a free website that can help improve the readability of your posts:
However, if you’re looking for an AI content writer that lets you generate full blog posts from scratch, you’ll likely want to purchase premium software. The costs for this type of software vary greatly depending on which tool you’re looking into. Plans can range anywhere from $10 to $200+ per month.
There’s also the learning curve to consider. Most content writing tools are relatively straightforward and easy to use, with guided tutorials to help you learn and navigate them. However, there are some complex options that may require some time and research to be able to use them to their fullest.
2. A lack of human touch
Another important consideration with AI content tools is the lack of a human touch. Quality tools can produce unique, relevant content. However, at the end of the day, it’s still a machine writing the posts.
This means that the content may come off as a bit robotic and lack personality. There are some tools that let you specify a certain tone of voice, such as friendly, professional, authoritative, etc. Still, you shouldn’t expect it to have as much emotional appeal and perspective as a piece written by a real human.
3. Accuracy and natural flow of posts
One of the biggest concerns you may have about using an AI content writer is the accuracy of your posts. Reliable tools and platforms can produce unique content that’s free of plagiarism. They use predictive text and the input context to create factual content.
However, there are times when these tools can produce content that is repetitive and nonsensical. For instance, if you use a platform to auto-generate a 500-word blog post, you may find that some paragraphs are nearly identical, with sentences that are just reworded variations of each other.
⚠ For this reason, even if you decide to use an AI content writer, it’s still important to spend time editing and revising the result to improve the flow and accuracy. In most cases, it’s best to use these tools as an aid in your writing, rather than as an end-all solution.
If you do decide to use an AI content writer, the next step is to figure out which one is best. There is a handful of tools to choose from. Let’s take a look at some of the most popular options. 😎
Jasper (formerly known as Jarvis) is one of the most popular AI content writers out there. This open-source machine learning platform is used for Natural Language Processing (NLP). It’s an excellent tool for creating marketing content for a business website.
It can help you create content that performs well in search rankings, Facebook ad copy, and more. It comes packed with powerful features, including Boss Mode with commands for content creation. You can also choose from a library of over 50 copywriting templates.
You can get started with Jasper for $29 per month. This includes 20,000 words per month. The Boss Mode plan costs $99 per month.
Grammarly is another popular AI writing tool that can enhance your blog posts. However, rather than producing entire long-form articles, this platform can help you improve the readability of your posts. It checks for clarity, conciseness, correctness, and more.
One of the advantages of Grammarly is that it proofreads your work as you go. You can use it via the Grammarly app interface or install the browser extension to access it within your emails, WordPress editor, documents, and more.
You can use the online writing assistant for free. However, there are also premium plans available starting at $12 per month. Paid plans include advanced features such as a plagiarism checker.
Articoolo is another option worth considering if you run a WordPress blog. This article writing software helps you create content quickly, and it comes with a plugin for WordPress users.
You can use the platform to create new articles, as well as rewrite existing articles on your site. It also includes a topic and title generator, which can be useful when you’re running out of ideas.
Articoolo offers a free trial. Pay-per-use subscriptions start at $19 for ten articles.
CopyAI is a high-quality tool that can help you create everything from social media content to product descriptions. It boasts an easy-to-use user interface (UI) and lets you use pre-made templates.
With Copy AI, you can select the type of content you want to create, such as a headline or a blog introduction. Then, you can describe the product (or topic or service) in a couple of sentences. Finally, the tool will produce a list of ten options for you to choose from.
You can use Copy AI for free. The free plan gives you access to over 90 copywriting tools and ten credits. Paid plans start at $35 per month and include unlimited credits.
Anyword is an AI writing assistant and text generator that provides predictive performance scores. It uses a data-driven approach that you can leverage to create landing pages, ad copy, blog posts, product listings, and more.
It also includes some more sophisticated features. For example, its Custom Mode lets you train the AI assistant to write copy in your brand’s voice. It also offers Continuous Optimization to ensure that your on-site copy appears to the right audience at the most appropriate times.
You can use Anyword for free for up to 1,000 words per month. Paid plans range from $79 to $999 per month.
Frase is another helpful tool for creating SEO-focused content. It lets you produce content briefs and entire posts, then optimize them for keywords.
This AI content writer tool is an excellent choice if you work with multiple team members. It comes with collaboration features such as the option to send editable links and create project folders.
Frase offers a free trial. Paid plans start at $44.99 per month.
Try an AI content writer today
AI content writers can help streamline the content creation process for your WordPress blog. However, they may not be the best option for everyone. That’s why it’s important to weigh the pros and cons before deciding whether it’s worth the investment.
The main advantage of an AI content writer is the ability to produce and publish more content in less time. However, there are also three negatives that you’ll want to consider:
💵 The costs and learning curve associated with AI-content generator tools.
Grow your business with thousands of free and paid plugins, extensions, and themes for WordPress and WooCommerce across all your logistical, technical, and marketing needs.
Get 5500++ Premium Plugins, Extensions, and Themes Access them all and receive automatic updates as soon as they are available. Are you looking for the best plugins for your WP website? WordPress Plugins and Themes Download premium and themes. Unlimited Domain Usage. Save Thousands Of Dollars. Instant Download. Latest Version. Styles: Unlimited Domain Usage., Free New Version. 5000+ WP Plugins · 5000+ WP Themes · 5500+ E-Commerce Plugins