Mobile Marketing for eCommerce – Capture, Engage, & Convert

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Mobile marketing is distinct from traditional eCommerce marketing simply because of the device customers are using to find and access your online store. It’s well known by now that your site should be mobile optimized. But effective mobile marketing goes much further than that.

Here’s why:

Mobile users need and expect a different experience than they would need or expect on a desktop or laptop. 

That means your mobile marketing needs to take advantage of certain tools and techniques that work especially well on smartphones. We’ll talk about a few in a bit. But just to give you an idea, your strategies around mobile marketing should include email marketing, SMS, and social media — anything that can be accessed and used on a smartphone. 

In terms of eCommerce, mobile purchasers make up about 40% of total sales. That’s over $350 billion, and this is expected to increase in the coming years. People spend hours every day looking at their phones because, unlike computers, they take them everywhere.

Here are seven aspects of mobile marketing that you can implement to attract and convert more traffic to your store:

1. Use email newsletters and automation

Email newsletters are particularly amenable to smartphones because responsive designs can fit the technology perfectly. It’s an effective way to stay in touch with your customers and leads, keep them informed, deliver valuable content and relevant offers, serve their needs, and make them feel special. 

Plus, 68% of emails are opened on mobile devices, because for many, it’s more convenient. 

And by incorporating email automation into the mix, you’ll deepen the connection with your customers without having to spend more time doing it.

Any time someone fills out a form, buys a product, asks a question, abandons a cart, or takes another action on your eCommerce store, you can set up automated emails to immediately reply. A few examples include welcome emails, onboarding series, special offers, abandoned cart emails, and many other communications. 

If you’re not sending email newsletters and other email communications, you’re missing an easy opportunity to keep mobile customers engaged and active. Why? Because even if your customers are waiting in the school pickup line, sitting at the barber shop, or commuting on the subway, they can read your emails and purchase your products. It’s all about meeting them where they are.

And a load of positive reviews can help new customers feel more confident when making a decision. You want to collect as many as you can. One great way to do this is by setting up an automation to ask for reviews through email. 

MailPoet empowers WooCommerce store owners to create effective email newsletters and automations. And the editor ensures that your emails look great on devices of all types and sizes. Short on time? Take advantage of pre-built templates for a variety of eCommerce scenarios. See how MailPoet can help boost your mobile marketing communications with email. 

2. Create video marketing and ads

When it comes to smartphones, video is king. Reading lengthy text on smartphones will probably never be as appealing as watching a video. 

You can put videos on social media and use them to drive existing followers to your store or promote your videos on platforms like YouTube to attract new ones.

And embedding videos on your own site can turn browsing visitors into paying customers. How? You can use videos to explain the features of your product or demonstrate how to use it. You can share customer testimonials that show just how helpful your items are. Or you can share behind-the-scenes looks that showcase your amazing team or eco-friendly materials.

The Vimeo for WooCommerce extension simplifies the video creation process for eCommerce stores. One of the best benefits of this extension is that it can turn your product images into a video. That means, your product pages become like a video catalog, and without having to film anything! 

That’s the fastest video you’ll ever produce and they look amazing on mobile devices. 

3. Optimize for voice search

This one’s particularly unique to mobile marketing. When you’re not in front of a desk, it’s much easier to talk to a phone than to type on it. Voice search has thus become quite popular, and with tools like Siri and Alexa, a regular part of many people’s lives.

This affects the types of blog and content pages you produce, for several reasons.

First, people tend to use voice search for answering simple questions and finding basic information. So, it works well to connect people with blogs that provide that kind of information. 

Thus, you may want to retitle some of your pages, or create new ones, around the long-tail, conversational style questions people tend to use with voice search. 

It might be wise to include a few FAQs on more of your pages related to the content on that page. You could also use questions in more of your H2 and H3 subheadings.  

For example, a bookstore could include a heading in the form of a question someone might ask — like “What are the best books to get first time parents?” — followed by a list of five best-selling options. 

Another way to take advantage of voice search habits is to create interview style blogs, or even just transcribe any video and podcast interviews you may already have, because that text will be filled with natural, conversational-style questions that people tend to use in voice search.

4. Create display ads

Banner ads tend to not do very well on desktops because they get lost among all the other content on the page. But with less screen space on mobile devices, your display ads may get more attention. 

Either way, you can create display ads and target them to people while they browse social media or play their favorite mobile game. These work great for remarketing to previous site visitors or, when targeted correctly, helping you find new prospective customers. 

Learn more about creating a display ad campaign. 

What are people doing on their smartphones three to four hours a day? Many are spending quite a bit of that time on social media. 

Are you posting on the networks where your target audience is most likely to be? 

This is a great place to push out videos, special offers, blog posts, valuable problem-solving tips, and other sharable content. Consider including humor, such as memes and funny GIF animations, when appropriate. 

There are hundreds of different platforms to choose from, but your best option is to select just a few to focus your energy on. This should be based on the kind of store you run and your target audience. There’s a strategy behind this choice, so you may want to read our article on how to choose the right social media platforms for your brand. 

Social media isn’t just about pushing sales to new people — it’s also a great way to communicate with your existing audience to stay top of mind, reinforce your brand’s value, and gather feedback to shape the future of your brand. 

Ready to become a social media pro? See nine ways to use social media for eCommerce. 

6. Use AMP for your blog posts

What’s a major hindrance to effective mobile marketing for eCommerce? Page load speed. Why? Because mobile is all about convenience. Convenience means fast. 

Even mobile optimized pages usually falter here. Many pages take much longer than three seconds to load, which is about how long people are willing to wait.

In other words, the longer your pages take to load, the more engaged visitors and sales you’ll lose. Especially on mobile devices. 

The AMP project — which stands for ‘accelerated mobile pages’ — provides a way to structure your blog pages and other pages so they load faster on mobile devices.

The average load speed for AMP-style pages is under a second. That’s fast — about four times faster than typical mobile pages.

AMP pages also deliver a smoother, less clunky experience. Scrolling is more seamless and pages don’t load in annoying chunks, one part at a time. This will also improve your SEO, because page load speed is a ranking factor with Google.

The best news is that you may not have to spend thousands on a developer to help you. There’s an AMP plugin for WordPress that helps you convert your pages to this format. Learn more about the AMP plugin.

7. Use SMS marketing

SMS marketing works extremely well on mobile devices because pretty much everyone opens and reads text messages.

While there are a variety of marketing messages you can send via text, even just sending helpful customer service automation texts can be greatly appreciated by your customers.

For example, you could send a text message any time a customer’s order status changes. They could be told their order is on hold, their order is being processed, their payment has been refunded, their order has shipped, etc. Note that, as with other marketing techniques like email, you’ll need to receive customers’ permission before reaching out via text.

The Twilio SMS extension makes all of this possible, and also sends store owners texts when an order is placed.

Track your mobile marketing stats

Lastly, as you launch and expand your mobile marketing eCommerce plan, you’ll want to know how well it’s working. In your WooCommerce dashboard, you can view many key store metrics using WooCommerce analytics.

But you can take things further and view mobile-specific stats with Google Analytics. Track individual ad campaigns, see how users flow through your site pages, understand which pages cause them to leave, and even monitor the exact revenue various ad campaigns and traffic sources are responsible for. 

As you grow, knowing your numbers will become even more important. Learn more about advanced Google Analytics for eCommerce stores. 

Think mobile first

You may already be using a number of these mobile marketing techniques. If you are, this is a good reminder to keep doing them. But if you’re missing or faltering on things like video, social media, or SMS, take the time to refocus so you can attract, engage, and convert more customers and leads who find your store on their mobile devices.

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Business, VAT, and Sales Tax Changes for eCommerce in 2022

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With eCommerce booming, borderless shopping increasing, and so many different ways to buy and types of products to sell, governments are starting to feel left out of the loop when it comes to collecting taxes on transactions. Over the past few years, authorities around the world have updated laws to reflect the digital economy.

As a result, dealing with tax obligations has become more difficult for merchants. In 2022, more big changes are taking effect and, depending on which country or countries you operate and reside in, could impact how you operate.

And for U.S. businesses, crossing state lines isn’t much different than crossing country borders. In fact, in many ways it can be much more complicated than, for example, a business in one EU nation selling to consumers in other EU nations. 

As our friends at Avalara show in their guide to tax changes in 2022, there’s a lot to cover around this topic. 

So to keep it simpler for now, we’re going to give you a broad overview of eight upcoming tax changes for businesses within the U.S., the U.K., the EU, and many other nations and regions. The first few concern mostly the U.S., and the rest concern other countries.

1. Nexus laws — where your business is located

For U.S. businesses, you have to pay sales tax for sales to customers in states where you have what’s called a nexus. Again, this used to be simple. You had a nexus in a state if it’s where your office, warehouse, or other tangible presence was located. But now, with so many employees working remotely, many states claim your business has a nexus if you have employees who reside within their borders.

That means you can potentially have a presence in multiple states even if all your operations are in one. Plus, beyond a physical presence, a state may consider you to have a nexus under their jurisdiction if you sell over a certain dollar amount or conduct more than a particular number of transactions to customers in their state. 

Complicating this is the fact that some products are exempt from sales taxes and those rules can be different in each state. 

Furthermore, after the South Dakota vs Wayfair 2018 court decision, states can now collect out-of-state sales taxes for products purchased within their states. This was done to allow brick and mortar businesses to compete on a more level playing field with online businesses. But the logistics of it can become nightmarish.

This is made even more complicated in some states where different counties charge different sales tax rates.

For online businesses, you must find out each state — and possibly county — that deems you to have a physical or an economic presence there and then calculate the sales tax you owe.

Read more about sales tax changes. 

2. Variations in sales tax rates, boundaries, and rules

Figuring out what you owe in each state can be hard enough. But what if things change? 

Governments are routinely updating their sales tax rates. Some items that used to be taxed are becoming exempt in some places, such as diapers and feminine hygiene products. Other items that weren’t taxed before now are, such as single-use plastic bags. 

And then there are temporary rate changes, such as sales tax holidays, or tax reprieves that may have been put into place during the COVID-19 pandemic. Customers love them, but they make proper tax accounting very hard for businesses.

In addition to tax rate changes, you have to be aware of boundaries between taxing jurisdictions. Some cities straddle two states. Many cities straddle two counties. Sometimes, the house across the street has a different sales tax rate. And these boundaries sometimes shift. 

See more on these and other industry tax changes in 2022. 

3. Where customers buy and how they pay

What happens if a customer buys online but has the item delivered to the store for pickup, and their residence is in a different tax district from the business? This is called Buy Online, Pick up in Store (BOPIS). The online sales tax may be different from the location where the purchase is delivered.

You’ll need a way to track this for each customer purchase so you can be sure to remit the correct tax to the correct country, city, county, or state.

For situations like Buy Now Pay Later (BNPL), you have a few decisions to make regarding sales tax.

For example, should you collect the sales tax for the full purchase value upfront, or spread it out among each of the payments? Doing it upfront means the customer doesn’t actually pay equal installments. If you spread it out, what happens if the sales tax rates change before all the payments have been made? Do you need to collect the new amount for the remaining payments? And what about any BNPL fees from the service provider? And, what happens if they return the item before all payments were made but you already remitted your taxes to the government?

Every country, state, and county may handle these situations differently. 

4. Sales tax sourcing

There are three types of sourcing methods used by U.S. states to determine who pays the sales tax:

1. Destination sourcing: based on location of the buyer
2. Origin sourcing: based on location of the seller
3. Mixed sourcing: a blend of both

Before the internet and eCommerce, most places used origin sourcing, because it was the easiest and made the most sense. But now, with so much interstate and international commerce, the lines have blurred and there’s a lot of tax revenue going uncollected from online purchases.

For this reason, many states are switching to destination sourcing, meaning you pay taxes based on the location of the buyer. Even for small businesses, if you sell products nationwide in the US, you may have to keep track of purchases made by customers in all 50 states. 

5. Digital monitoring of business sales transactions

Across much of Europe and Latin America, and the rest of the world, nations are developing methods to monitor all business transactions so they can collect the proper amount of sales tax and VAT. 

Again, with so much international commerce within the EU, between the EU and Britain, between Europe and South Korea and other Asian nations, as well as Canada and Latin America, various forms of electronic invoicing are quickly becoming the norm. 

83 countries already have some type of electronic invoicing or reporting laws in place, and more are working on it. Types of digital transaction monitoring include:

• Real time reporting: transaction reporting as it happens
• Standard Audit File for Tax (SAF-T): makes it easy for authorities to collect tax information
• E-invoicing: governments approve each invoice before a customer sees it
• Four-day invoicing requirements: not as strict as real time, but the same idea

All of these systems are intended to make compliance easier, as well as reduce errors and minimize tax avoidance. They also make auditing easier and faster.

Learn more about how countries are using electronic invoicing for sales tax monitoring. 

So if your business conducts international commerce, you’ll have to comply with each nation’s tax reporting and invoicing system. 

Brexit serves as a good example of how this might work.

Britain is now implementing a program called Making Tax Digital, which will apply to businesses within the U.K. as well as those selling to it, such as any in the EU. The new system even applies to self-employed U.K. businesses and landlords. 

And EU businesses that sell to people in Britain will have to charge them VAT. For smaller purchases under 150 euros, the business would use the Import One-Stop Shop (IOSS), an electronic registration portal that makes it easier to comply with VAT requirements. 

For those same EU businesses selling to other nations within the EU, they would use the One-Stop Shop (OSS) system, similar to the IOSS, but only for commerce within the EU.

Accessing and working with all these systems will require businesses to spend some money upfront, but will allow them to more easily conduct business with consumers in the EU’s many nations. 

The U.S. has yet to adopt a system of electronic invoicing or reporting. 

6. The Harmonized System

The Harmonized System began in 1988, but with so much digital commerce today, it has become an integral part of international business activity. 

The Harmonized System is a method for coding and tracking products in every industry every time they cross an international border. This will make it easier to monitor sales volumes across borders so accurate VAT and sales taxes can be collected for goods and services. 

The codes get updated every five years, and in 2022 the seventh edition will be released.

Using the HS codes can become complex very quickly because not every nation updates their codes right away. Some take years. That means, you might sell the same item in two different countries, and will have to use two different codes. 

What happens if a product is misclassified with the wrong code? It could be taxed at the wrong rate, and lead to fines and delays, problems at the border, and upset customers. Read more about the Harmonized System and related global tax issues. 

7. Eliminating minimum taxation requirements 

Particularly in the U.K. and EU nations, previous minimum requirements for when VAT applies are starting to disappear. 

For imports coming into the U.K., there used to be a £135 minimum order size before VAT applied. That’s on its way out, as is the Low-Value Consignment Stock relief that used to be in place for goods under £15. VAT for both of these must now be collected at the point of sale with the customer, during checkout.

There are currently no changes to policies for amounts above that threshold.

For imports coming into the EU, a similar minimum of €150 used to be in effect, and that too is going away. IOSS users will now be required to collect VAT at the point of sale for all purchases below that amount. 

And many other nations — including Canada, India, Malaysia, and China — are working on similar types of tax reforms. 

8. Other taxing issues for 2022 and beyond

Supply problems

Supply and labor shortage problems may affect your tax situation. 

For example, with so many products being purchased and then returned, how do you handle the taxes collected? Must you amend tax returns for taxes already remitted? 

Online marketplaces

If you sell products through one of the dozens of online marketplaces like Amazon or Wayfair, some states and countries are taxing them, a cost they may or may not pass on to you. Other states are letting these types of sellers stay exempt. 

Non-typical product types

Many countries that have always taxed car rental services and taxis are now trying to tax car-sharing services as well. 

If you sell online courses, these also may become subject to taxation. But there are several ways courses can differ from each other. Some courses are live, while others are pre-recorded. Pre-recorded courses are more like a product. Other courses require downloading materials. Some send materials through the mail. 

Different nations and different localities may treat each of these types of training and education service situations differently.

What about software?

There are now at least ten different types of software product categories, such as packaged and delivered like a real product, packaged but downloaded electronically, customized, and several others. Again, each type may be taxed differently depending on the nation and locality where your business is determined to have a presence — that nexus issue that opened up this can of worms back at the beginning.

Need tax help?

WooCommerce does not offer tax services, and this article is meant to be informational and helpful for businesses that are trying to understand their tax compliance duties.

However, Avalara can help you with tax automation software that makes compliance much easier. For small companies in particular that do business across the U.S. or across international borders, there’s a lot to keep track of. Tax compliance software might be something worth looking into.

Check it out: The WooCommerce AvaTax extension integrates Avalara’s software directly with your store. 

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A Guide to Using Pinterest to Market Your Products

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With an amazing product in hand and a great WooCommerce store, marketing is the only thing standing in the way of growing sales. Whether you’re trying to reach new customers or encourage previous ones to make another purchase, Pinterest provides a great opportunity for your store.

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. Their mission is to bring everyone the inspiration to create a life they love. 

With billions of Pins on Pinterest, you’ll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find. You can also create Pins to share your ideas with other people on Pinterest. Let’s take a look at why Pinterest is an excellent eCommerce marketing tool and how you can use it effectively.

There are plenty of ways to market your products online, from email to social media, paid advertising, and more. So why make Pinterest a part of your strategy?

There are over 400 million global monthly active users on Pinterest. In the U.S. alone, Pinterest reaches 37% of U.S. internet users each month.¹ Pinners (Pinterest users) have created more than seven billion boards and saved over 330 billion Pins each month.²

But most importantly, shopping is a top activity for Pinners. 

It turns out that online shopping is different on Pinterest. Pinterest is a place for the kind of browsing and discovery you’re used to getting in real life.

Nine out of ten people who use Pinterest weekly agree that it enhances their shopping experience.³

For people on Pinterest, shopping is a way of life.  

And when they find something they love, they spend and buy more. Shoppers on Pinterest spend two times more per month than people on other platforms.⁴ Weekly Pinners are seven times more likely to say that Pinterest is the most influential platform in their purchase journey, compared to social media platforms.⁵

How to market products with Pinterest

1. Set up shop

Use the Pinterest for WooCommerce extension to upload your catalog and make the most of organic opportunities to get discovered by high-value shoppers. The extension connects your WooCommerce store to Pinterest to help people discover your eCommerce shop. 

When you upload your product catalog, your products can organically appear on all of the places where shoppers go to shop, including Shop from search, Shop from Pins, Shop your Board and more.

It also enables installation of the Pinterest tag, which measures results and helps you take advantage of advertising solutions to provide more control, reach, and impact.

With this extension, you can:

• Claim your website: Ensure your brand name appears on every Pin that people create from your site.
• Sync your WooCommerce catalog to Pinterest: Let customers browse products from your Pinterest shop.
• Add the Save to Pinterest button: Let customers create full-featured Pins from your products.
• Install the Pinterest tag: Track events and conversions.

Once you upload your catalog and install the tag, you’ve set up shop on Pinterest and can get access to the full suite of shopping solutions. 

2. Advertise effectively

Investing a little money into your most popular Pins or promoting an upcoming event or new product can be a great strategy to convert views into sales. There are several ad formats and solutions you can leverage, including:

• Shopping ads: Reach shoppers when they’re most likely to act. Shopping ads include helpful details like pricing, product availability, and reviews. Shopping ads now appear on even more shopping surfaces on Pinterest (e.g. visual search).
• Collections ads: This immersive format uses slideshows and video-like content to help people shop similar products. They’re great for building bigger baskets because they help people find more products they like.
• Automatic solutions: Set it and forget it. With Automatic Bidding, Pinterest will dynamically adjust your bids over time to deliver the maximum number of conversions for your budget. With Campaign Budgets, setup is simpler than ever and you’ll get more results, more efficiently.
• Dynamic retargeting: Reach the people who can’t stop thinking about your product and just need another nudge. You can retarget based on what people were looking for on your site or by what’s in their cart.

But no matter which option you choose, take the time to consider your goals, budget, and audience. Do you want to drive traffic to your store, gain email subscribers, or convert customers? How much do you want to spend per day? Do you want to display your ad based on certain genders, locations, or interests? All of these factors play a big role in the success of your ad. 

Need a little guidance? Pinterest provides an in-depth look at creating Pinterest ads.

3. Join the Verified Merchant Program

People love to shop with brands they trust. People on Pinterest are nearly 50% more likely to be open to new brands.⁶ And when they find a brand they like, they’re more loyal. 

The Verified Merchant Program helps shoppers discover and buy from vetted brands. It’s free to join and makes your business stand out.

Key benefits include:

• An exclusive badge on your profile and product Pins that show your brand was vetted. You can catch shoppers’ eyes as they decide what to buy, just like at their favorite store.
• Enhanced product distribution across shopping surfaces and experiences. This puts your products right in front of people looking for new brands.
• Access to exclusive features like merchant details, to showcase your brand values and the communities you represent. Values-based shopping has never been more important to your customers. Gen Z, for example, is willing to spend 60% more for an eco-friendly product.⁷
• It’s free to join. To apply, your account must:
  • Meet the Pinterest Merchant Guidelines
  • Have your catalog connected 
  • Have the Pinterest tag installed

Use the Pinterest for WooCommerce extension to connect your catalog and install the Pinterest Tag. WooCommerce Merchants are automatically applied to be part of the Verified Merchant program if they meet the Pinterest Merchant Guidelines. 

Of course, you also want to make it as easy as possible for site visitors and customers to share the content on your site to their Pinterest accounts. Add a “Pin It” button to your site and they can share everything from products to infographics, outfit inspiration, and recipes. This is an excellent way to reach new audiences without spending a penny.

The Pinterest for WooCommerce extension automatically adds a Save button to all of your product photos, so customers can add them to their boards with one click.

5. Grow your business with a free ads consultation 

If you’re new to Pinterest Ads, you might qualify for free, personalized campaign support. Get our best tips to grow your business with tailored creative strategies, campaign tips and more by clicking here.

Make the most of Pinterest

With a little work and consistency, you too can find success on Pinterest. Focus on creating relevant, helpful content, designing attractive images and videos, and optimizing your Pins for the right keywords, and you’ll be on the right track.

Want a leg up? Get started with the Pinterest for WooCommerce extension.

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1. (ComScore, US, Aug 2021)

2. (Pinterest, Global analysis, Sept 2021) and searched more than 5B (Pinterest, Global analysis, Apr 2021) 

3. Source: Reach3, US, The Retail & CPG Path to Purchase among weekly Pinterest users who save Retail and CPG content vs people on other social platforms, Aug 2021.

4. Source: Dynata, US, 2021 shopping in fashion and beauty among weekly Pinterest users and people on other platforms, April 2021.

5. Source: Reach3, US, The Retail & CPG Path to Purchase among weekly Pinterest users who save Retail and CPG content vs people on other social platforms, Aug 2021.

6. Source: Dynata for Pinterest, Shopping study with people who use Pinterest weekly for fashion and beauty, compared to people who don’t use Pinterest. US, April 2021

7. Source: Pinterest Internal US data, January -December 2020

WooCommerce

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WooCommerce – Yoast – Gravity Forms – YIThemes – CodeCanyon – Themeforest – Easy Digital Downloads – WP Rocket – iThemes – AffiliateWP – Give – Toolset / WP-Types – WP All Import – Advanced Custom Fields – Design N Code – WC Vendors Pro – The Events Calendar – Ultimate Member – ArrayThemes – Duplicator Pro – FacetWP – Elementor Pro – SearchWP – Admin Menu Editor – Automatewoo – MainWP – WPFomify – Restrict Content Pro – WPFomify – MyThemeShop – Elegant Themes – WPMU Dev – Thrive Themes – WP Job Manager – Beaver Builder – Divi Booster – Download Monitor – WPML – Themify – Gravity Perks – Admin Columns Pro – LearnDash – Studiopress – EventON – CSS Igniter – Gravity Flow – AppThemes – CyberChimps – Elementorism by CSSIgniter – OceanWP – WP Rich Snippets – Rank Math – Crocoblock – polylang – UpdraftPlus – GeneratePress – EngineThemes – Iconic – clearfy – formidableforms – Wordfence – restrict content pro – premmerce – LifterLMS – ProteusThemes – JoomUnited – wpmailsmtp – aioseo

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How to Choose the Right Fonts for Your eCommerce Website

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Your online store’s branding is made up of many different components; from the colors and logo to the language you use, as well as the quality of your customer service. And, of course, fonts are a big part of that.

The fonts that you use on your website go a long way towards establishing the feel of your brand — professional, quirky, serious, fun, etc. They also play a really important role in providing an excellent experience for your visitors, including those with vision impairments.

But how do you choose the right fonts and use them in the best way possible?

An introduction to typefaces and fonts

Let’s take a step back for a moment. You’re probably familiar with typefaces like Times New Roman, Helvetica, and the much-maligned Comic Sans. But what are they, exactly?

Well, a typeface is a digital representation of text that contains several different styles. For example, Helvetica has 36 different options, including:

• Helvetica Light (the thin version)
• Helvetica Oblique (the italicized version)
• Helvetica Bold (the bold version)
• Helvetica Black (an even thicker, bolder version)
• Helvetica Condensed (a version with letters that are closer together)
• Helvetica Rounded (a version with rounded letters)

A font is very specific, with exact weights and styles. So, Helvetica Bold is a font, while Helvetica is a typeface. For the purpose of this article, we’ll be using the terms “typeface” and “font” interchangeably. 

There are four main types of fonts that you can choose from, and you may mix and match to create the right feel for your site.

Serif fonts include extra strokes added to certain letters, while Sans Serif fonts omit those strokes. You can see an example of letters with and without serifs below:

In general, serif fonts are more traditional and are an excellent way to exude knowledge and trustworthiness. They can also be easier to read, because the serifs help define each letter individually. Sans serif fonts are clean and can feel more accessible than their counterparts. They’re still simple and easy to read in large bodies of text.

Script and handwritten fonts closely resemble handwriting, and are sometimes very ornate. Some are much easier to read than others, and they vary widely in style. Here are a couple of examples:

As you can see, one is very elegant, while the other looks a lot more friendly.

Display fonts are incredibly diverse, and encompass anything that could be considered decorative. They vary widely in look and feel, but are typically used just for titles. Here are three different examples of display fonts:

These three don’t look very similar, do they? But they’re a great way to establish brand feel.

How to choose and implement the right fonts

Okay, so now that we’ve established the basics, let’s look at a few handy tips for choosing the right fonts for your online store.

1. Consider legibility

The entire point of text is to be read — so legibility should be your number one consideration when choosing a font. After all, if visitors can’t read your text, they can’t learn about your products or find out about your business, much less make a purchase!

Your body text should almost always be either a serif or sans serif font because they make it easy for visitors to read large paragraphs or blocks of text. Save display and script fonts for headings and, even then, make sure they can be easily understood.

The next thing to think about is the spacing between your text. There are three main spacing considerations:

1. Kerning: The amount of space between two letters. Proper kerning ensures that each word is individually legible and that one word doesn’t end up looking like two.
2. Leading: The distance between two lines of text. Proper leading makes paragraphs of text much easier to read.
3. Tracking: Controls letter spacing in words as a whole, rather than individual characters. So, instead of just adjusting the space between the “t” and the “h” in the word “this”, you’d adjust the spacing between all four letters at once.

Here’s an illustration of all three:

Ideally, the spacing between lines and letters will make it easy for people to read, especially in paragraph form. Don’t worry; learning more about this can be fun! There are some great online games that give you hands-on practice.

2. Think about brand identity

The identity of your brand is what sets you apart. It’s the personality of your business. And the fonts you choose are one component that displays that personality to potential and existing customers.

So what feeling do you want to invoke on your site? Fun and quirky? Professional and dependable? Sophisticated and elegant? Let’s take a look at how a few sites use fonts to represent their brand.

Scratch Pet Food has a brand that’s super friendly, and their fonts reflect that. They use an extra bold sans serif for headlines and a lighter sans serif for body text.

Flwr is a floral design studio and, since they design for special events like weddings, it makes sense for their fonts to be elegant and beautiful. They combine a modern serif and a thin sans serif for a bespoke look that matches their bouquets. 

Ryanair’s corporate website is, well, corporate — and their fonts reflect that. They chose versions of the same simple, professional font for both headlines and body text. It’s professional without seeming stuffy.

Do you see how all three of these businesses use fonts to convey the feeling they want people to associate with their brand? You can do the same thing. Don’t be afraid to play around with fonts, either, until you find the perfect look.

3. Stick to just a couple of fonts

While it may be tempting to incorporate all the great fonts you find into your site, you’ll want to stick to just a couple. Otherwise, your store can seem disconnected and all over the place, and you may create a jarring experience for visitors.

When choosing your fonts, pair them in different scenarios to see if they work well together. You may choose one font for headings, and another for body text. You can also use variations of a font — like bold or all caps — to set text apart without straying from the same font family.

Daelmans Stroopwafels, for example, uses the same font for headlines and body text. They use a bold, all-caps version for headings, and a lighter version for body text. But, to add even more personality, they occasionally use a script font that mimics the caramel included in their products. This script, when used sparingly, is effective at highlighting important concepts and making their site feel authentic and unique.

Scrollino, a store selling kids’ products, uses a super accessible and lighthearted serif font for their headings. They pair that with a clean, simple sans serif for body text for a readable and fun vibe.

4. Choose the right font size

It’s important that your text is large enough for site visitors to read, including those with visual impairments. In general, 16px is the minimum size you should use, though that can vary based on the font. For example, some fonts are harder to read when smaller. 

If possible, ask real people to check your text and see if it’s easy to read. And make sure to review it on devices of all types — desktops, tablets, and mobile phones. Tools like Screenfly make this process a lot simpler. 

Heggerty, a company offering curriculum and other resources for teachers, uses pleasantly big font sizes. While they’re not so big that they take over the design, they’re simple and easy to read on all devices.

5. Consider accessibility 

When you make a website accessible, you make it easy for every single visitor to use, including people who have physical or mental impairments. There are a variety of things you can do to improve the accessibility of your online store, including optimizing your use of fonts.

One of those things is ensuring that your text is large enough to read and not too complicated, as discussed above. But you also want to consider color contrast. You need to make sure that your text is easy to read no matter what background it’s on, whether that’s a solid color, pattern, or image.

Contrast ratio ranges from 1:1 (white on white) to 21:1 (black on white). The contrast ratio you’re looking for with text is around 7:1 for body text and 4.5:1 for headlines. You can use the WAVE accessibility tool to analyze your site for color contrast ratios, as well as other accessibility factors.

Track 7 Brewing does a great job of color contrast on dark backgrounds. On their homepage, they use either white or bright orange text so that it stands out from the darkened image behind it.

6. Avoid all caps in paragraphs

While all caps can be great for making a statement, they can be very difficult to read in bodies of text. Our brains simply have trouble processing capitalized text in paragraph form, which makes reading it slower and more difficult.

So, if you do want to use all caps, use it sparingly and only in headlines. That’s what Veer does — all capital letters are very effective at making points and grabbing attention on their site, but they avoid it in paragraphs.

What about web safe fonts?

Browsers render and load fonts differently across the web. Web safe fonts are ones that look great and load properly on every browser and every device. And while you don’t necessarily need to skip the great custom fonts you chose for your brand, you do want to add web safe options to your font stack — the collection of fonts you use on your site.

Doing this essentially sets a backup font for your store and gives you full control over how text displays if, for some reason, your custom font won’t load for a visitor. For example, you can tell browsers to use Playfair if your custom font isn’t available, Georgia if Playfair isn’t an option, and a default serif font if neither of those work. 

Kinsta offers some great advice for adding backup web safe fonts to your site.

Where to find fonts for your website

So how do you find great fonts for your online store? Your first step is to make sure that you have the legal rights to use whatever options you choose. Some are free for all purposes, others are premium for all purposes, and still others are free only for personal use. Take the time to understand how the license works for your fonts.

Here are some great resources for website fonts:

• Google Fonts: Google Fonts has a huge library of fonts available that are free for personal and commercial use. You can also use their tools to preview fonts in action.
• Your theme: Many WordPress themes include libraries of fonts, sometimes from sources like Google fonts, that you can use on your website.
• Creative Market: An online marketplace for digital assets, Creative Market offers some really beautiful, unique fonts in a variety of styles.
• Font Squirrel: This resource sorts fonts by category and lets you preview them. But be careful — some options are just for personal use, so make sure you know what type you’re downloading.
• Adobe Fonts: These are high-quality typefaces available to businesses that have Creative Cloud licenses.

How to change the font on your WooCommerce site

Now that you’ve picked your fonts, it’s time to apply them to your site. There are three primary ways to do this:

1. Use your theme

As mentioned earlier, a lot of themes include a library of fonts. Some allow you to apply those fonts to your site in their own settings panel. Or, you can set up those fonts using the WordPress Customizer:

1. In your WordPress dashboard, go to Appearance → Customize. 
2. Click on the Fonts option.
3. Open the dropdown for each type of text — Headings, Base Font, etc. — and select a font. Each time you switch fonts, the preview of your site will update so you can test what it will look like before applying it.

In the Customizer, you can also adjust options for font style (bold, italicized, etc.) and size.  

2. Use a plugin

If your theme doesn’t include fonts, or doesn’t offer the fonts you want to use, the next easiest option is to use a plugin. There are a variety of options available, but if you want to use a Google font, then WP Google Fonts is a great one. It provides access to the entire Google Fonts library, then allows you to apply individual fonts to various areas of your site, like headers, paragraphs, and lists.

If you want to use a custom font from elsewhere, try the Custom Fonts plugin. It lets you upload your own fonts and even integrates with popular themes and page builders for a simpler setup.

3. Use custom code

If you’re familiar with code, you have two other options:

1. Host fonts on your own site and use code to apply them to areas of text
2. Load the fonts from a third-party source (like Google Fonts) and enqueue them

For more details and instructions, check out this article from Kinsta.

Get creative, but remember that simple is best

Have fun with your fonts! Be creative with your branding and choose options that best represent the feel of your company. But, at the same time, remember that simple is often the way to go. Choose fonts that are easy to read and don’t get too complicated by using four or five different options. Your audience should be your top priority. 

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WordPress – Shopify – Prestashop – Magento – Joomla – Opencart

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WooCommerce – Yoast – Gravity Forms – YIThemes – CodeCanyon – Themeforest – Easy Digital Downloads – WP Rocket – iThemes – AffiliateWP – Give – Toolset / WP-Types – WP All Import – Advanced Custom Fields – Design N Code – WC Vendors Pro – The Events Calendar – Ultimate Member – ArrayThemes – Duplicator Pro – FacetWP – Elementor Pro – SearchWP – Admin Menu Editor – Automatewoo – MainWP – WPFomify – Restrict Content Pro – WPFomify – MyThemeShop – Elegant Themes – WPMU Dev – Thrive Themes – WP Job Manager – Beaver Builder – Divi Booster – Download Monitor – WPML – Themify – Gravity Perks – Admin Columns Pro – LearnDash – Studiopress – EventON – CSS Igniter – Gravity Flow – AppThemes – CyberChimps – Elementorism by CSSIgniter – OceanWP – WP Rich Snippets – Rank Math – Crocoblock – polylang – UpdraftPlus – GeneratePress – EngineThemes – Iconic – clearfy – formidableforms – Wordfence – restrict content pro – premmerce – LifterLMS – ProteusThemes – JoomUnited – wpmailsmtp – aioseo

Categories

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How to Choose a Domain Name — Five Critical Steps

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A domain name is like a street address for an online business. It tells people where they can find your store. That’s probably why it’s also called a web address. But it’s so much more — unlike most street addresses, your domain name can reflect or even perfectly match your store’s name. It’s an extension of your brand or, sometimes, is your brand itself. 

The decision of a domain name is as important as choosing a location for a physical storefront. You want to be found easily and present yourself in a tasteful way that makes sense for your industry and customer base. You want to go where the customers are and where the competition isn’t.

If you’re just starting your store, or looking to add a digital presence to your brick-and-mortar storefront, read on for tips on choosing a domain name that will serve you well for years to come. 

What is a domain name? 

A domain name, also known as a URL (Uniform Resource Locator) or web address, is what a visitor types into their browser to find your website. It starts with www and usually ends with something like .org, .net, or the most popular version — .com. 

You’ll associate your domain name with a server (your host) — the place where your site files are actually kept. When someone types in your domain name, it tells the visitor’s computer where to go to find your site. 

So a domain name and hosting account are separate things, but you’ll need both to take your site online. You can purchase them together or separately — you’ll just need to enter some settings so the two can communicate. 

Where can you buy a domain name? 

Many hosts offer domain buying services or include a free name as part of their package, but you may find it easiest to visit the domain buying platform on WordPress.com. You can search for available names and select from common endings (.com, .net, etc.), along with more than 350 unique options like .blog, .store, and more. 

How to choose a domain name

Choosing a domain name is, in essence, the same as naming your business itself. Just like you wouldn’t name your new company Coca-Cola because the name is trademarked and already recognized for something else, you’ll need to choose from options that are available and affordable. 

This post isn’t about how to brainstorm ideas, but rather, how to sort through your options to make the best decision from the possibilities you discover. 

Overall, you should create a wide list of options and then narrow it based on this ultimate goal: something that’s easy to remember and communicate. The end of this post will share details about five areas that determine if a domain fits this goal.

Start your list with names relevant to your company and purpose 

You want a domain that includes your business name or closely relates to your industry. If your business is completely online, you should consider available domains before choosing an official name for your business. The decision goes hand-in-hand. 

If you already have a physical store that you’re looking to build a website for, you may need to get creative to find an option that’s both associated with your current name while meeting the primary objective of something that’s easy to remember and communicate. 

Check for availability

Once you have your first set of ideas, you can search for the domain’s availability. If you already have a business name, you can start with this step to see if it’s available. 

If one of your best ideas, or your existing business name, is available with a .com ending, you’ve likely found your winner. Though, you should still go through the checklist at the end of this article to ensure it meets the ultimate goal of a good domain name. 

But most likely, your best ideas will already be taken, only be listed at a high price, or will only be available as a variation of the original (by adding on words, choosing an alternative ending, etc.). If that’s the case, don’t be discouraged. Again, it’s the most common scenario. Use the rest of this guide to help you filter through more ideas until you find the best option.

Consider the price

Simple, popular names are usually owned by someone already. If they’re not using it, they might list it for sale. You’ll have to consider the price and its importance to your company. 

The prices for domain properties, like physical ones, vary dramatically because they’re set by the owner. The seller may want a few hundred dollars or, for a name like eCommerce.com, tens of millions. 

A domain name is incredibly valuable, so like with any business investment, don’t shy away from making the purchase if it’s within your budget and is the perfect fit. 

How to narrow your domain name options: 

There are dozens of considerations when choosing a name, and they all have to be viewed in light of one another. Just like with any business decision, you’ll need to narrow down your list and weigh the pros and cons of each URL. 

To ensure it’s easy to remember and communicate, choose a domain that: 

1. Is short

Avoid long names like, “RebeccasLouisianaCrabShackOffTheCornerofMainAndThird.com.”

Most one-word domains are spoken for or are listed at exorbitant price points. Adding a few, simple words to your domain of choice could be a good move. But make sure it meets the other objectives in this list as well. 

DRYFT, for example, is a retailer offering fishing gear and clothing. They added the word “fishing” to their domain name — dryftfishing.com — keeping it simple and easy to remember.

2. Ends in .com, if possible

This is the most common ending and what many visitors will type by default. A different ending might be available or less expensive, but keep in mind that potential visitors may abandon their search or end up on a competitor’s website because they type in .com first.

Some online stores, however, do utilize alternate endings if it fits seamlessly with their brand. Certified Comic Shop, for instance, uses the URL certifiedcomic.shop, a creative way to establish their brand online.

3. Is easy to spell

Names like “Kathryn” can also be spelled “Katherine,” “Catherine,” or “Katheryn.” So a name like, “DessertsByKathryn” is hard to communicate audibly. You’ll have to also purchase all of the spelling variations or clarify how it’s spelled every time you say it — something that’s not necessarily realistic. 

4. Doesn’t include a hyphen or number and is easy to say 

Similar to finding a domain that’s easy to spell, you don’t want to include other elements that are confused when said out loud.

A hyphen is one great example. Though adding one might make a domain available, many people are still going to end up at the wrong destination. Numbers also cause confusion because they can be spelled out (twenty three) or entered as digits (23).

2 Hounds Design knew that people could interpret their name two different ways. So while their primary domain name is 2houndsdesign.com, they also purchased twohoundsdesign.com and redirected it to their site.

5. Isn’t easily confused with something offensive

The only thing worse than accidentally sending visitors to a competitor is offending them. If a common typo or alternate ending sends your visitors to a site they’ll find off-putting, it’s just another reason to pick a new option.

Do a gut check: Are you proud when you say it out loud? Could you see yourself saying it on television, to a respected family member, or in front of a fortune 500 board member? 

Share it with a group of peers or a test audience. Ask them to be creative and see if there’s anything “dirty” or “offensive” they can do with the name. They may discover a blind spot or know a pop culture reference that you’re unaware of. It could save a lot of embarrassment.

Tell them the name and ask them to type it out. Did they spell it correctly? Return to them a few days later and see if they remember the name. 

Found your perfect domain? There’s one more thing

Now that you’ve found the perfect domain, go ahead and fend off competitors by soaking up the market. Does your domain end in .com? You might as well get other endings like .net and .org. Did you pick a name that could be misspelled? Snap up the other versions before competitors swoop in, then redirect them to the primary URL.

If you found a good domain name that’s cheap, go out of your way to secure as many variations as possible to protect your investment. 

Build your dream brand

Creating the store you always wanted requires more than just great software like WooCommerce. You need all of the elements to come together for a wonderful shopping experience and efficient backend operations. 

When it comes to branding, a good name and beautiful logo are essential. But online, a great domain name is like the perfect store location on Main Street. It can make or break your success. Take your time and weigh your options carefully. The perfect domain for your store is out there! 

WooCommerce

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Platform

WordPress – Shopify – Prestashop – Magento – Joomla – Opencart

Brands

WooCommerce – Yoast – Gravity Forms – YIThemes – CodeCanyon – Themeforest – Easy Digital Downloads – WP Rocket – iThemes – AffiliateWP – Give – Toolset / WP-Types – WP All Import – Advanced Custom Fields – Design N Code – WC Vendors Pro – The Events Calendar – Ultimate Member – ArrayThemes – Duplicator Pro – FacetWP – Elementor Pro – SearchWP – Admin Menu Editor – Automatewoo – MainWP – WPFomify – Restrict Content Pro – WPFomify – MyThemeShop – Elegant Themes – WPMU Dev – Thrive Themes – WP Job Manager – Beaver Builder – Divi Booster – Download Monitor – WPML – Themify – Gravity Perks – Admin Columns Pro – LearnDash – Studiopress – EventON – CSS Igniter – Gravity Flow – AppThemes – CyberChimps – Elementorism by CSSIgniter – OceanWP – WP Rich Snippets – Rank Math – Crocoblock – polylang – UpdraftPlus – GeneratePress – EngineThemes – Iconic – clearfy – formidableforms – Wordfence – restrict content pro – premmerce – LifterLMS – ProteusThemes – JoomUnited – wpmailsmtp – aioseo

Categories

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10 Strategies to Sell Higher Prices without Losing Customers

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Consumers buy for all kinds of reasons other than price. And yet so many online businesses, eCommerce stores, and retailers expend too much energy and profits appealing to low-price shoppers. You don’t need to play that game. Selling at higher prices increases profit margins, reduces your dependence on sales volume, and as you’re about to see — pleases your customers. 

As long as you approach it the right way. 

Here are ten strategies for selling at higher prices and making your customers happy at the same time.

1. Target consumers who have more money

There are many ways to do this, and we can’t touch on all of them here. But the idea is, people who have more, spend more. When you make higher-priced products that appeal to people who have more money to spend, they’ll buy them.

Online, the key to making this work is targeting. Online marketing tools allow you to target people based on income levels, past spending behaviors, sites they’ve visited, location, and other data. By using those tools, you can get your products in front of the people who have the money to buy them.

Next, you have to position the higher-priced product or service so people with more disposable income will recognize it as being for them. You can do this with just about any product. 

It begins with the product name. Your product needs a name that makes it seem different, special, unique, designed for a specific purpose, rare — you must give it some kind of quality that is more valuable than the other choices, and therefore worth paying more to have. This relates to the next strategy.

2. Refuse to cheapen your product

Low-priced products typically only offer one reason to buy them — “save money.” That’s it. By selling at a higher price, you’re declaring that your products are better in some way. 

You might be the luxury brand, the longer-lasting brand, the better-tasting brand, the all-natural brand, the hard-to-get brand, the healthier brand — you get the idea.

The point is, you must craft a USP — unique selling proposition — that conveys the value of what you’re selling, that differentiates your product from the cheap ones. Succeed in that, and consumers will pay more for it. 

Even for school supplies. 

Southern Living featured fun and eye-catching school supplies like gold scissors, stylish tape, pencil pouches, and so much more in a recent article. These are all more expensive than the bare bones stuff you can get at office supply stores. But the visual impact is immediate. Students would want these because they’re fun, different, and get attention. 

But these are school supplies, folks. If they can do it, so can you. 

3. Sell the problem, not the solution

As the old saying goes, you don’t buy the drill, you buy the hole. 

It’s simple but profound. What problem is your product solving? Even if there are many others solving the same problem, they may not be presenting it in those terms. If you can alter your messaging and marketing to focus on the problem your customers need solved — and show them how your products and services solve it better than anyone else — they’ll appreciate your approach and feel like you understand them. 

When you connect with your customers at this deeper level, price becomes less of a factor in their decision to buy. When you do this really well, you can sell at higher prices, especially for services.

4. Bundle them

Imagine buying a home beer-making kit piece by piece. There’s a fair amount of equipment involved here. A store could sell all those pieces by themselves. 

But the same store could also offer a bundle that includes all the basic equipment, plus a few add-ons like starter packs with different flavors, a book with tips on brewing, and other special items. 

Which is the better deal: That bundle, or buying everything individually? 

The bundle sells convenience. A customer doesn’t have to go find all these items. And they may have never even thought to look for the book. See — the bundle lets you add value to the product and thus justifies a higher price.

Product bundles, when done well, don’t compare to anything else and thus can’t be price shopped. You buy it as is, because the bundle itself delivers uniquely higher value. 

You can offer product bundles to your customers with WooCommerce, using the Product Bundles extension. 

5. Use bonuses and free gifts

It’s hard to overstate how well this strategy can work. When you have a great free gift or bonus item, that alone can sell the rest of the product. And sometimes, if the bonus is something like a free entry into an exclusive contest, you might not even be selling anything tangible, but people still respond to it.

Imagine a business selling hats featuring sports teams. They could run a campaign that enters everyone who spends over $100 into a drawing for two free tickets to a game. The chance to get free tickets will cause many buyers to spend that $100.

Of course, you can also offer free bonuses that are an actual item, and it can work just as well. Get creative. A bonus is sort of like turning a product into a bundle, without raising the price. 

The Free Gift Coupons extension is a great way to implement this on your WooCommerce store. 

6. Build a pre-sold audience

The most effective, long-term strategy for doing this is to use lead generation to draw in new customers with free or low-priced offers. Then, once you have their contact information and have made a good first impression, you nurture the relationship by continually sending them valuable information. Not all of it is selling something.

You’re solving problems. As a result, you’re building trust, establishing credibility, and positioning yourself as an authority. 

When you do that well, you’re no longer selling to a general audience, but to your audience. And they’ll pay you more because they know, like, and trust you. 

Even retail and product-centered eCommerce businesses can do this. A lot of it is in how you name your products. The name calls out the audience.

Imagine a dog owner shopping for dog food, and their dog weighs 90 pounds. It’s a big dog. Of course, in the pet food store, there are tons of choices for dog food. But if that dog owner sees one option that is specifically presented as dog food for big dogs, what are they going to do?

They’re more likely to buy that brand — even if it costs more. Why? Because it’s selling specifically to them. It’s calling out its audience. That dog food brand doesn’t focus on the owners of little dogs who won’t buy it. It’s selling at a higher premium price, exclusively to big dog owners. 

Exclusivity sells.

7. Write a book 

Not just any book. Write a book that will connect immediately with your target audience. A book conveys authority and expertise more than just about anything else. It’s the next best thing to getting interviewed on TV, on a podcast, or in an influential publication. 

This approach works extra well for service-based businesses, but again, it can work for product-based businesses, too. 

Suppose you want to remodel your kitchen, and you go on one of those websites where all the handymen and home improvement specialists market themselves. You find seven kitchen remodelers in just a few minutes. They all seem great. They all sound experienced and knowledgeable. They all have good reviews. They’re all willing to come out and give you a “free consultation and estimate.” 

Great…how in the world are you supposed to choose? They’re all the same!

But then you notice it — one of them has a book called “Nine Kitchen Remodeling Nightmares and How to Avoid Them,” and she gives it away for free as part of her estimate and consultation.

Instantly, she seems like more of an expert than the others. The book sets her apart. She’ll get more bids, more sales, and can charge a higher price than the others. 

Who is selling matters more than what they’re selling, and a book is all about the ‘who.’

Any business — yes, ANY business — can create a book that will appeal to its target customers.

8. Give choices

A study was done where customers were offered regular beer at $1.80 and premium beer at $2.50. 

80% of the people went for the premium. That speaks to the tip earlier about refusing to compromise on price, because most people want higher quality, better products, and will pay more for them. 

But here’s where it got interesting:

Next, they added a cheaper $1.60 option. Not a single person in the study chose it, but 80% of them now went for the $1.80 option. So they lost money compared to just offering two options.

Then, they tried one more variation — dumping the cheap one and adding a $3.40 option. 10% chose that option, but 85% chose the $2.50 option. 

The point is, with three choices, most people tend to go for the middle-priced option. Which means, offering higher-priced choices leads to higher revenue. 

There’s a famous story about a hamburger shop that wanted to sell more double burgers because they had a better profit margin than single burgers. How do you do it? Offer a triple burger. 

9. Use upsells smartly

Upsells are sort of like free bonuses, except now the customer is adding more to their cart than they originally planned. 

To make this work, the extra products have to seem like an obvious choice. That means, they shouldn’t be more expensive. 

The goal with upsells is to increase your average order value (AOV). You sell the phone, and then you upsell the case. And then you upsell two more cases so they have choices and backups. You sell the glasses. Then you upsell the cleaner.

You can also upsell the same product, just more of it. For example, suppose a customer buys one product for $59. At checkout, you can offer them the chance to buy another one for just $49, or $39. You’re giving them a deal on a second one. For the customers who take up your one-time offer, you’ve just nearly doubled the order size.

10. End your prices with a ‘9’

Is this silly? Actually, research backs it up. This study ran several tests. One of them found that women’s clothing selling at $39 outsold the same item even though it was sold at $35. In fact, the prices ending with a ‘9’ outsold the lower prices by 24%, on average.

Surprising, right?

They ran another test for a product that said, “Was $60, now only $45.” Other consumers saw the same language, but for $49 instead of $45.

More people responded to the sale price ending in $49. Shocking stuff, but hey, it’s science. People are funny. Max your prices out by ending them in ‘9’s. 

Bonus strategy for higher prices

In keeping with the theme, here’s a bonus strategy!

It’s a great idea to offer more than one method of payment, especially for higher-priced items, or with shopping carts above certain amounts. Buy Now, Pay Later is a terrific tool to use in these scenarios, because it helps customers feel better about spending more money with you, since they don’t have to pay for it all at once.

BNPL and other payment plan varieties allow you to sell at higher prices than you otherwise would, and in a way that pleases your customers.

Okay, so get out there, raise your prices a bit, and start selling.

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